Deeper discounts for L.A. Opera 'Ring' cycle tickets
Los Angeles Opera's multimillion-dollar production of "The Ring of the Nibelung" hasn't been an easy sell. In May, the company acknowledged that box office receipts have fallen below estimates, with ticket income expected to come in $1 million to $1.5 million below target.
In March, the financially strapped company created a "Design Your Own Ring" plan that offers audiences the ability to purchase tickets for as few as two performances instead of the traditional four. The plan effectively gives people the chance to see the full "Ring" at a substantial discount from the original prices.
But apparently there are still a number of empty seats. Tickets for individual "Ring" performances are now on sale on Goldstar at close to 50% off the full price.
For the next complete cycle, which begins Tuesday, you can purchase tickets for all four operas in the Balcony A section for $152 (not including service charges), versus the full price of $300. For the final complete cycle beginning June 18, you can get orchestra seats for as little as $50 per opera.
L.A. Opera originally sold tickets only for complete packages of the "Ring" cycle. Prices for a complete cycle of all four operas generally range between $200 and $1,100, with part of the sum considered tax- deductible.
Discount tickets on Goldstar for the next two performances of "Die Walküre" appear to be the most limited for the "Ring" cycle. Of the four "Ring" operas, "Die Walküre" is arguably the most popular, with its famous "Ride of the Valkyries" passage that comes late in the story. And it's the one in L.A. featuring Plácido Domingo.
The entire "Ring" cycle runs 19 hours (including intermissions) spread out over a course of nine days.
-- David Ng
Return to Culture Monster later today for Mark Swed's review of the first cycle.
Photo: A scene from L.A. Opera's production of "Das Rheingold." Credit: Robert Millard