What do New York dealers Matthew Marks and Zach Feuer know about architecture? Ask Peter Zellner

When New York powerhouse Matthew Marks decided last year to open a gallery in Hollywood, he hired Los Angeles architect Peter Zellner to design it. 

When next-generation New York dealer Zach Feuer decided this year to find a larger space in Chelsea (he hopes to sign the lease this week on a one-of-a-kind property — check back for details), he tapped Zellner for what could be a radical remodel.

In a short time, Zellner of Zellner Plus has become a go-to architect for the art world, thanks mainly to his work in the gallery neighborhood of Culver City (which actually, technically, spills out into Los Angeles). Just five years ago, it had more auto shops than art spaces. Now, there are a couple dozen galleries, with Blum and Poe still playing an anchor tenant sort of role from its new two-story building. 

And Zellner, 40, has had a hand in the growth. He has done conversions for the Project (now defunct), LAXART, Walter Maciel Gallery and Susanne Vielmetter’s new 7,500 square-foot space, the last of which was once a pool hall.

His look is raw. And his thinking is that galleries today must be flexible enough to accommodate artists who drill holes in the floors, ram columns through the walls or, in the case of Paul McCarthy, turn the white cube of the gallery into a brown mess — a fully operational chocolate factory churning out perverse chocolate Santas, just in time for the holidays.

“I’m willing to let artists completely destroy my work,” he told me for a feature in the May issue of Art+Auction magazine (my last before starting this job), with photographs by Elena Dorfman.

He also talks about

• the “garage-band” firms that make the history of architecture in L.A. interesting
• what it’s like to work for his wife, LAXART founder Lauri Firstenberg
• why the utopian vision that brought Schindler, Neutra and others to Southern California no longer applies

-- Jori Finkel

You can follow the writer on Twitter: @jorifinkel.

Peter Zellner at LAXART, founded by his wife, Lauri Firstenberg. Photograph by Elena Dorfman.

Comments

[Donald Frazell]

Uh, what's a next generation art dealer, one even more inbred and sheltered than those already out there? God help us.
It is time for the strong to take back the art world from the weak and spoiled, we have been away too long and left it in the self serving and entitled ways of decadent children. It was our fault, we left it. Art is needed once again. Responsibility, commitment, sacrifice are words not to be taken lightly as the Age of Meism and Excess is over.

art collegia delenda est

[Donald Frazell]

By the way, his look is sterile. Far from raw, it is the look of those who have never worked with their hands imagine their fathers worked in. I, and millions more, work in such a real place. But far from these polished concrete floors, and pure white walls with sanded wood ceilings and shiny air ducts looking all nice and tidy.

It is a Disneyland view of reality, time to grow up, and get some real art work. At least Blum and Poe had a real painter last show, this one now just an amateurish, cartoon porn guy for voeurs with emotional issues. So damn transparent, therapy again. These are vanity galleries, for the rich and sons of riches.

art collegia delenda est