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Classical music is No. 1! With some caveats...

September 3, 2009 |  1:15 pm

Baton L.A. classical music outlet KUSC-FM (91.5) had the largest audience of any public radio station in the country last spring.

The USC-operated station this week released Arbitron ratings figures compiled by the Radio Research Consortium showing that an average of 737,000 people tuned in for at least five minutes each week between April 2 and June 24, tops among all public radio outlets. 

Runner-up WNYC-FM in New York averaged 721,500 and San Francisco's KQED-FM had 704,300. Pasadena-based KPCC-FM (89.3) was fifth, with 548,600.

KUSC noted that the ratings only reflected listening to its broadcast signal in the Los Angeles-Orange County market. Adding in the audience from its simulcasts on stations in Palm Springs, Thousand Oaks, Santa Barbara and Morro Bay, its average weekly tune-in was 850,000, the station said.

But just for some perspective, this is still classical music we’re talking about. In the most recent Arbitron ratings for the L.A. market, covering July, KUSC ranked 28th overall in weekly listeners, with 703,200. Top-rated KIIS-FM (102.7), a Top 40 station, averaged 3,955,500.

-- Lee Margulies


 
Comments () | Archives (3)

Why do I feel the phrase "But just for some perspective, this is still classical music we’re talking about." should be followed with a Seinfeld "not that there's anything wrong with that!"

Way to play into the antiquated an frankly ignorant stereotypes of classical, Lee... I don't care if you ARE promoting Pops concerts at the Griffith. It's that curmudgeonly notion that caused K-Mozart's audience to dwindle, can't you see that??

not to mention that a few cities have multiple classical music stations while we have....one

No competition can do that.


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