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Bravo, Sarah Jessica Parker launching art-themed reality series

July 1, 2009 |  2:05 pm

Parker It was only a matter of time for art to jump on TV's reality bandwagon. A cable series focusing on the contemporary art scene is in the works at Bravo. The show (whose title has not yet been announced) is being produced by Sarah Jessica Parker through her company Pretty Matches, along with the Magical Elves production company ("Top Chef," "Project Runway") and "Runway" producer Eli Holzman.

In the series, 13 contestants will compete for a gallery exhibition, a cash prize and a sponsored national tour. The artists will create works in the fields of sculpture, painting, photography, industrial design and more. Their completed works will be judged by a panel of art world figures including gallerists, collectors, curators, critics and fellow artists. The finalists' work will be featured in a nationwide museum tour.

Bravo, which is owned by NBC Universal, is in the casting phase of the show. Open casting calls are scheduled this month for Los Angeles, Miami, Chicago and New York. According to the application instructions for potential contestants, the show's producers are looking for "emerging or mid-career" artists who work in any number of the following fields: painting, sculpture, installation, video, photography and mixed-media.

No air dates have been announced for the hourlong series. Keep reading for a list of the open casting call venues ...

Los Angeles
10 a.m.-2 p.m. July 11-12
LA><ART
www.laxart.org

Miami
10 a.m.-2 p.m. July 14
Fredric Snitzer Gallery
www.Snitzer.com

Chicago
10 a.m.-2 p.m. July 16

School of the Art Institute of Chicago
Sullivan Galleries, 33 State St.
www.saic.edu  

New York
10 a.m.-2 p.m. July 18-19
White Columns
www.whitecolumns.org

— David Ng

Photo: Sarah Jessica Parker. Credit: WireImage

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