Half-price ticketing agency StubDog comes to L.A.
Is there room for one more half-price ticketing agency in Los Angeles?
StubDog says it is adding an incentive for the culturally minded: For every ticket sold, 10% will go to benefit local arts organizations, including L.A. Stage Alliance; the full list will be announced shortly. There is no fee to become a StubDog member.
StubDog was created in Houston in 2006, expanded to Fort Worth, Texas, and is adding Greater Los Angeles as its third area of service. The company plans to add more cities in the future.
In an interview Tuesday, StubDog founder and chief executive Sam Levassar said he believes the L.A. market for half-price tickets isn't overcrowded. "There are 17 million people in Southern California," he said. "It's a large enough pool of people that there's room for everyone. Everyone has a slightly different database of tickets. Why not use all [discount ticket services] to sell tickets that are not being sold anyway?"
As for StubDog raising money for the nonprofit L.A. Stage Alliance, which already has its own half-price ticket program, Levassar said there's no conflict. "I think the difference between our company and L.A. Stage Alliance is that we not only offer theater but dance, sporting events and music," he said. "And their 10% share of our profits is not just from theater, but from all the events we have on our sites."
He continued: "There are certain theater companies that work with L.A. Stage Alliance that are not working with us. There is a little bit of overlap, but there is a lot of loyalty among the nonprofits. Some people may continue to use them exclusively, which is great."
— Diane Haithman
Photo: StubDog founder Sam Levassar. Credit: Paul Smith