Santa Monica considers raising parking rates to discourage automobiles
Santa Monica is considering raising its downtown parking rates to encourage people to use alternative means other than automobiles to visit places such as the Promenade. According to the story in today's Times, "a full day of parking would rise from $7 to $9 and on-street parking meters from $1 to $1.50 per hour. Meters might be converted to accept credit cards."
By boosting rates, officials intend to make the parking closest to the congested Third Street Promenade expensive enough that some visitors will instead walk, take the bus or park in more-distant garages. If it works, the city would benefit from smoother traffic flow, reduced pollution as fewer people cruise for spaces and a better return on land developed for public parking.
"What we're saying is: 'Parking's not free in Santa Monica anymore,' " said Councilman Bobby Shriver, who advocates changing the parking rules.
Santa Monica is one of several cities -- including Los Angeles, San Francisco and Washington, D.C. -- turning to market-based pricing in an effort to keep parking lots busy with paying customers while making alternatives such as walking, cycling or taking public transit more appealing.
Some critics are concerned about the elderly, of whom there are many who reside at the beach city, who live on fixed incomes and will possibly be the most affected by the increases. Meanwhile, small business owners worry that it might discourage would-be customers from "popping in" to a bar or restaurant for a quick drink or snack.
So where do you stand? Do increased rates for parking meters slow you down from taking your car to certain parts of town? Will increased parking rates stop you from visiting Santa Monica or will you ride the Big Blue Bus the next time you head down there?
-- Tony Pierce
Photo: People enjoying Santa Monica Pier in August 2009. Credit: Luis Sinco / Los Angeles Times



Brentwood's Mandeville Canyon Road, with its 5-mile, traffic light-free climb, has become a popular weekend spot for bicycle riders looking for a challenge. But it appears as though residents fed up with slow-moving traffic are challenging them to find a new hangout.
Leave it to gas prices to stir up some hot chatter. The recently revived Bottleneck blog responded to readers' requests for a nice chart on gas prices. That fueled some
Yesterday crude oil futures dropped 3.4%, it's most dramatic dip in two months. Money & Co. writer Tom Petruno



M says: Most people have already said these things, but really, there are so many PRACTICAL problems with this naming scheme.
-This is very confusing to people unfamiliar with the area, unfamiliar with public transportation and tourists from other cities, states and countries. Who expects a train line to have multiple names, one of which only corresponds to a portion of the train line? If people only ride on one short portion of the line or only acknowledge one name and apply it to all parts of the line, people aren't going to be able to communicate with each other to give directions. I can guarantee you that only a small portion of the people that will ever ride the Gold Line are reading this blog.
This is partially the same problem that happens with the Red and Purple line. It wasn't until recently that they were finally distinguished by 2 different colors, but that is still confusing to people, especially when maps aren't clear, they don't know to look at the signs on the side of the trains or when the signs don't say the correct things and because they share many of the same stops and the same stations.
-Even if some people are familiar with both spanish and english, some people are not going to do the translation in their head to realize that la linea de oro is the same thing as the gold line. Again, especially with people from other countries and states this will be a problem.
-2 MTA policies were violated to make this change. Why are these policies in place if they can also be completely ignored?
Joel C says: Are we going to rename the Purple Line 자주색의 because it goes through Koreatown?
We have the Blue Line, the Green Line, the Red Line, the Purple Line...and la Linea de Oro? Anybody can see the problem here.
The biggest problem with this (other than Molina's ego) is the fact that the name is supposed to fit into a system of names, which are based on colors, in English. This is not a preference of English over other languages, but strictly a practical matter of consistency.