California radio ad blitz swells the food stamp rolls
While state budget problems have forced cutbacks in many social programs, state officials have actually launched a radio advertising blitz to get more people to sign up with Calfresh, because the program is federally funded.
The state spent $832,000 last year on advertising the program on radio in hopes of increasing the number of people signed up.
The commercials are credited with helping the state add 289,000 to the rolls of those getting food stamps.
The money was "well spent," according to Michael Weston, a deputy director for the California Department of Social Services.
-- Patrick McGreevy in Sacramento
Photo: Zucchini and squash blossoms at the Santa Monica farmers market. Credit: David Karp