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Gavin Newsom chimes in with dismay at new UC logo

Newsom gala

Disapproval of the new University of California logo has rocketed around the state and the Internet, and now it's seeping into the halls of the Capitol.

Lt. Gov. Gavin Newsom, in a Tuesday letter to UC President Mark Yudof, wrote that the "overwhelmingly negative response" to the logo change "demands immediate attention."

Although the new logo does not completely replace UC's traditional seal, it has sparked criticism for lacking "prestige and elegance."

"Clearly the new logo for the University, even in its limited use, has backfired," Newsom wrote.

Newsom, who has routinely criticized the rising costs of higher education in California, added, "Perhaps now is the time to return to the use of the old logo and allow the University community a cooling off period to concentrate on the long-term health of the University."

Gov. Jerry Brown hasn't weighed in on the new design, but whoever tweets on behalf of his popular canine sidekick, Sutter, voiced their disapproval.

"Can't say I care for the new UC logo," the post said. "Shoulda got a corgi involved."

ALSO:

New UC logo a no-go with students and alumni

New UC logo getting savaged in online campaign

UC's new logo prompts criticism, petition [Talk back]

-- Chris Megerian in Sacramento
twitter.com/chrismegerian

Photo: Lt. Gov. Gavin Newsom speaks at a November event in the Beverly Hilton Hotel. Credit: Frazer Harrison / Getty Images

Perhaps now is the time to return to the use of the old logo and allow the Unviersity comunity a cooling off period to concentrate on the long-term health of the University.
 
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