Proposition 30 ad makes false claims, opponents charge in new ad

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Responding to a statewide ad campaign from the Yes on Proposition 30 campaign, opponents of Gov. Jerry Brown’s tax initiative say the claims made in the spot are untrue.

Proposition foes, led by taxpayer advocates and small-business groups, launched their own television spot Thursday, taking issue with the assertion that “Sacramento politicians can’t touch the money” raised from the initiative.

Opponents of the measure, which would temporarily increase the income taxes of high earners and the sales tax to raise money for schools and help balance the state budget, are financially outgunned. Brown has assembled a broad coalition of labor and business groups in support of the measure.

According to figures compiled by Maplight.org, supporters of Proposition 30 have raised more than $41 million. Opponents have compiled just over $3 million for the official ‘No’ campaign.

But the No side says it has enough money to get its message out and defeat the measure, which is hovering at around 50% support in the most recent public opinion polls. On Wednesday, Republican millionaire Charles Munger gave $10 million to a committee that opposes the tax measure and also supports Proposition 32, the payroll deduction initiative. It was unclear how much of that money would be spent against the governor’s measure.

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-- Anthony York in Sacramento