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Outside groups appeal to Latinos on Fiorina's behalf

October 6, 2010 | 10:08 am

The National Organization for Marriage and a group that supports female candidates who oppose abortion rights are launching Spanish-language television ads this week presenting Carly Fiorina as the candidate who shares the values of Latino voters.

The Susan B. Anthony List and The National Organization for Marriage, a group that advocates against same-sex marriage, will spend $200,000 on ads that will air on Telemundo, Telefutura and Univision in the Fresno, Los Angeles and San Diego markets beginning Wednesday.

“Barbara Boxer doesn’t share our values. She supports abortion and homosexual marriage and voted against immigration reform to permit our people to come here legally to work,” the ad’s announcer says, according to a script provided by the groups. “We’ve had enough of her talk. Carly Fiorina for US Senate. Our values. Our senator.”

The effort comes a day after Fiorina told reporters her campaign was renewing its efforts to reach Latino voters, who make up more than a fifth of California’s electorate. The former Hewlett-Packard chief executive trailed Democratic Sen. Barbara Boxer by a 38-point margin among registered Latino voters in a recent Los Angeles Times/USC poll. Her efforts to reach out to Latinos have been complicated by the conservative stands she has taken on immigration issues, including her backing for Arizona’s controversial immigration law.

On Tuesday in San Diego, Fiorina called Boxer “no friend of the Latino community” -- taking issue with the three-term senator’s effort to strip a proposed guest worker program from the 2007 immigration reform legislation that ultimately collapsed in the Senate.

Boxer, who argued the temporary program would threaten American job and exploit workers coming into this country for two-year stints, has criticized Fiorina for suggesting that calls for comprehensive immigration reform are a distraction from the federal government's responsibility to secure the border.

“Barbara Boxer is a strong supporter of comprehensive reform. Carly Fiorina an opponent of comprehensive reform and a supporter of the extreme Arizona law,” Boxer’s campaign manager Rose Kapolczynski said in a telephone interview after Fiorina’s appearance in San Diego. “There is a clear contrast on this issue.”

-- Maeve Reston in Los Angeles

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