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Meet Carly Fiorina, the 'fireball'

February 2, 2010 |  2:42 pm
A new online video was released Monday by Carly Fiorina’s campaign in an effort to write a narrative about the multimillionaire who hopes to take on incumbent U.S. Sen. Barbara Boxer (D-Calif.) but who is an unknown quantity to most California voters.

Repeatedly referring to the Republican Senate candidate as a “fireball,” the video repeats a theme of Fiorina’s campaign -- despite her high-profile business career, Fiorina started off as a secretary and law school dropout who lifted herself up by her bootstraps to rise to become the only woman to lead a Fortune 20 company.

“Her name was Carly. She was a receptionist at DJ’s Hair Design,” the announcer says. “Well, once she was.”

Against the strains of soaring music, the two-minute, 25-second video provides a sunny overview of Fiorina’s nearly six-year tenure as chief executive of Hewlett-Packard, glossing over the controversies that occurred under her watch before she was forced out by the board of directors in 2005.

“She moved, she shaked, she accomplished, first the obvious and then the complex,” says the announcer. “And she did it with a smile.”

The video never mentions Fiorina’s competitors in the GOP primary or Boxer by name, but it says that Fiorina’s experience in the high-tech business world would make her a “problem solver, not a problem causer” if elected to Congress.

“Carly Fiorina is the proven fireball we need in the United States Senate today,” the announcer concludes.

You can watch the video here.

-- Seema Mehta