Hey, look! Over here! Now over there!

We're shuffling the deck with a number of the L.A. Times sports blogs. This blog is folding, but I'm honored that I will continue posting on a site with a lot of aces. The Fabulous Forum, our main sports blog on latimes.com, is the only place for firsthand accounts of Sam Farmer taking a blimp ride with Matt Millen, or Lisa Leslie experiencing the presidential inauguration of Barack Obama. Now, it's also where you'll find all of my posts.

In a few more years, maybe we can convince T.J. Simers to start posting there. Maybe.

Sometimes lost among recent headlines about the newspaper industry is some really good news. We're harnessing new technologies and finding new ways to do our job — to tell a good story. A columnist like Bill Plaschke can make you misty whether you're holding black-and-white newsprint or a BlackBerry browser. A sleepless beat writer like David Wharton or Chris Foster can break a story before bedtime or over breakfast.

At the end of the day, audiences are consuming more information than ever before. Millions of people come to latimes.com for news, and even some of our silly YouTube videos can crank out more than a million views. The industry is going through an awkward reinvention, but it's got awesome possibilities. It's exciting to be a part of that.

This isn't a swan song for me, though it is for this blog. I want to take this opportunity thank the readers, the athletes and coaches, the SIDs and (gasp!) PR people, the entire staff of the L.A. Times (especially Randy Harvey, Tony Pierce and all my editors and the seasoned pros who have taught me so much), and all the other bloggers I've had the privilege of linking to or being linked by. Let's keep it up on the Fabulous Forum!

The best news is that this transition is REALLY easy. All it takes is a couple of clicks. Here are the important ones for you to know:

• Click here for all the UCLA blog posts on the Fabulous Forum. It's a lot like What's Bruin, with posts from me PLUS even more updates from the rock stars on our sports desk.
• Click here to sign up for the RSS feed for UCLA content from Fabulous Forum. Again, it's pretty much like the What's Bruin RSS feed.
• Click here for all our UCLA videos on YouTube. Yes, we've made a YouTube playlist to help keep you up to date.
• Click here if you want to find all of my posts on the Fabulous Forum. I like to call it my "mom link." Since I post about more than UCLA, it's where my friends and family (and, hopefully, fans) can find what I've written. An especially big thanks, and a lot of love, to all of you!

—Adam Rose

Photo: An unidentified man Adam tries to take home the NBA Championship Trophy.

Credit: Probably an accomplice

Comments

[Randy Jones]

Are you out of your mind? Is this really the LAT idea of respecting one of LA's major sport's schools? Hiring Adam to write "both" the SC and UCLA blog was obviously a bad idea, but relegating the UCLA blog to a second-rate position at a second-rate blog is insulting. All the negativity surrounding the LAT's coverage of UCLA makes perfect sense now. This is pathetic.

[JosephineBruin]

I hear this blog is no longer?
Why?

GO BRUINS!

[Chuck]

So now all of your competition will have better and more timely Bruin news? Not a good move Times...

[Eric]

This blog died when Rich Perelman left it. No big deal. One less bookmark.

[Ignotz]

No great loss. This blog has been dead since Rich Perelman stopped doing it. I have too many bookmarks anyway.