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Drink soda, gain 10 pounds of fat a year!

December 18, 2009 |  7:21 am
If you can’t win hearts and minds, appeal to their stomachs. That's seems to be the philosophy of the New York City health department, which recently released nauseating videos of a man attempting to drink what looks like a gloopy, gelatinous cup of fat.



Viewers seem to have gotten the hint -- but they're spitting it right back out. New Yorkers had had it up to here. They’d been putting up with subway ads sending the same message, as well as a failed proposal for a soda tax this year. "I want this on my Ipod," one commenter at New York Magazine said of the video.

Then again, said commenter Alexandre Laudet over at the Huffington Post, "We are so bombarded with info we almost need to be shocked into listening at times so if it works, why not?"

The American Beverage Assn. called the ads "sensationalized." That may be so -- and it may have inspired the contrarian consumer to crack open another can of soda -- but I'll bet you a mineral water that anyone who's seen the ad will think twice before taking that first sip.

-- Amina Khan

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Comments (3)

Is low-fat milk that much better? It has 12 grams of sugar (carbs) in it per serving-- a little over half as much as soda, so will it make you gain 5 lbs per year? ...

As a registered dietitian who has practiced for 25 years, I find this video from the NYC Department absolutely misleading and inaccurate to say the least! First of all, you ONLY gain weight by consuming an excess of calories, no matter where the calories come from. Americans derive sugar from many places --- not just soft drinks. Secondly, while all calories count, including calories from soda, it is simply inaccurate and irresponsible to demonize any one food or drink. Obesity is the result of many complex issues – social, environmental, cultural, etc.; and studies have demonstrated that is not caused by one single food or beverage. Thirdly, there are many delicious non-calorie options available. As I tell my clients which include food and beverage companies, we need to understand that balancing calories consumed from all foods and beverages (with the extra calories burned through physical activity) is what matters.

Ah! that was super gross. I switched from soda to tea and this makes me even more glad that I did.



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