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It's October and pink is in the air -- but do you really need a list of products?

October 1, 2009 | 10:18 am

Ribbon

We are, in fact, aware of a pseudo-event that takes up one-twelfth of the so-called health calendar every year. It would be hard not to be. ...

-- "For consideration of a side column in an upcoming Breast Cancer Awareness story during the month of October, AngelStar gift company offers a great awareness product that is available for consumers to purchase that helps raise funds to aid awareness and research. The popular stones are perfect to carry in a pocket or purse as a delicate token of faith, hope and courage."

-- "In recognition of National Breast Cancer Awareness Month, TV One will premiere Breast Cancer Examined: An African American Perspective, a compelling one-hour original special designed to promote early detection and treatment of the devastating disease on Sunday, October 11 at 7 PM ET."

-- "With Breast Cancer Awareness month days away, I want to bring to your attention a new book that we are publishing: STAND BY HER: A Breast Cancer Guide for Men by John W. Anderson (AMACOM Books, October 2009) that your audience will find both inspirational and practical. "

-- "I just wanted to check in with you regarding your planned coverage for Breast Cancer Awareness Month.  Woman’s Day magazine has included a lot of great stories in their October 6th issue surrounding the topic that I thought you might be interested in, including a story on the '20 Things You Don’t Know About Breast Cancer – But Should.' ” 

-- "October is Breast Cancer Awareness month, and Redondo Beach resident Alice Crisci is a cancer warrior. ... Women diagnosed with breast cancer have just two to six weeks to consider their fertility options prior to treatment. My Vision, a charity supporting women of reproductive age with cancer, was formed when Alice realized this important issue was often overlooked."

-- "For a story timed to Breast Cancer Awareness Month, we’d like to share with you the info copied below about BreastCancerTrials.org, developed by the University of California, San Francisco. This non-profit website is America’s only clinical trial matching service dedicated specifically to breast cancer. "

-- "Are either of you planning any special coverage for Breast Cancer Awareness Month this October? ... My client Wear Ease is an Idaho-based clothier that specializes in post-surgery and mastectomy bras, camisoles, lingerie, and loungewear."

-- "I am contacting you today on behalf of Sherry Torkos -- she is a women's health expert, nationally recognized author and pharmacist. ... Sherry would love to talk with you about breast health. Since October is Breast Cancer Awareness Month, she thought it would be a great time to share nutritional tips with your readers to promote healthy breast tissue, support breast cancer treatments and assist with post-treatment recovery."

- "October is Breast Cancer Awareness Month- often prescibed breast cancer drugs such as tamoxifen and raloxifene actually increase chance of other breast cancers and blood clots, yet walking daily offers better preventative rates without the risk of side effects. ... Treadmill Desks More Effective than Most Often Prescribed Drugs for Lowering Breast Cancer Risk"

-- "With Breast Cancer Awareness Month coming up this October, how about a story on how consumers can get involved and a roundup of individuals and companies working to support the cause? If you’re interested, please keep in mind the Bed Buddy Foot and Hand Warmers Gift Set from Carex Health Brands."

-- "With Breast Cancer Awareness Month right around the corner, it’s going to be tough for many Americans to find ways to donate in our current economic state. This week, Susan G. Komen for the Cure announced a new national partnership that will provide the opportunity to donate to the cause for FREE! The Ask.com Search for the Cure program, available on the Ask.com homepage or at http://www.ask.com/cure, is a first-of-its-kind donation to Susan G. Komen for the Cure. The initiative makes it easy, educational and free for anyone to support the fight against breast cancer.

-- "I wanted this project to be on your radar for any coverage you might have planned for October and Breast Cancer Awareness Month or for coverage of someone / business making a big difference. ... Here's a story about what one 77-year-old man is doing to fight breast cancer: Cleavage Creek wines." 
 
-- "I understand you may be working on a Breast Cancer Awareness guide. I have included below Brookstone’s current initiative as a possible inclusion. ... 'Cozy-up for a Cure' Campaign Donates 10% of Sales on Pink n.a.p Comfy throughout October."

-- "Although diet alone is unlikely to cause or treat cancer, it is thought to be partly responsible for about 30% to 40% of all cancers. This October is the 25th anniversary of National Breast Cancer Awareness Month, so now is the perfect time to take charge and power up your plate! Breast cancer researcher W. Elaine Hardman, Ph.D., of Marshall's School of Medicine believes diet is a key component in the fight against breast cancer with various cancer-fighting elements in fruit and vegetables, walnuts, herbs, spices and green tea."

-- "The GIVE HOPE program, a partnership between Procter & Gamble (P&G) and the National Breast Cancer Foundation Inc. (NBCF) will distribute a special coupon booklet in major newspapers across the country ... to kick off Breast Cancer Awareness Month."

-- And my favorite: "Will There Be a Breast Cancer Product Roundup? ... I just wanted to make sure that you have received my e-mail announcing that for the first time ever, the Swiffer brand is going PINKthis October, with limited edition Swiffer Dusters and Sweepers." 

This post is as close to a product roundup as we're likely to offer. Maybe that's a good thing from your perspective, maybe not. But consumers who venture into a market or store can't help but be aware of the products lined up in support of breast cancer awareness.

What we think is more useful is to monitor the research, developments and trends; analyze those news angles; and share them -- all year long.

Sept. 29: Breast cancer deaths continue decline

Sept. 14: Breast cancer patients not getting needed test

Aug. 17: Cut back on mammograms?

June 8: Cancer doctors share new findings

March 14: Clinical research lacks for patients

Feb. 25: Cancer risk in a daily drink

-- Tami Dennis

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Comments (1)

Dump the products. Let's go with people's stories. No matter what the doctors do when you are diagnosed, it's people who get you through.

I'm inspired by this newspaper that just launched a month full of coverage on breast cancer.

Black and white and pink all over.

Pink hand lotion? Nah. But a pink newspaper, maybe.



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