They’re moms and they’re celebs, so pay attention

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Moms are great. They’re supportive and inspiring and have lots of life experience, if sometimes shrilly shared, and all that. And celebrities are, well, they’re fine. They have nice hair and they understand the importance of good lighting.

But moms are usually made when formerly carefree women have sex at an opportune time of the month. (You can argue that it’s the nose-wiping and whatnot that makes a true mom, but the point remains: You don’t need a license to be one. Adoptive moms -- now they’re generally put through their paces.) Celebrities are made when people perform for the entertainment of others. And so neither status would seem to imply innate expertise on matters of health and safety. Yet...

Somewhere, somehow, celebrity motherhood has begun to suggest authority.

Jenny McCarthy, who established her celebrity mom bona fides (not to be confused with simple celebrity bona fides -- you can IMDB her) with her book ‘Louder Than Words: A Mother’s Journey in Healing Autism,’ will now also launch a consumer product line for children.

Amanda Peet, who wants everyone to get their kids vaccinated (and ditto the IMDB suggestion), has joined up with the American Academy of Pediatrics to urge parents to do just that. Perhaps the American Academy of Pediatrics needs all the help it can get, but it’s generally seemed fairly authoritative on its own. (The subtle differences between these two examples have not gone unnoticed -- simply unelaborated upon. The vaccine blogs can take it from here.)

Then of course there are the products. Moms Uma Thurman and Elizabeth Hasselbeck seem to be fans of thinkThin protein bars, which naturally means that we can all ‘look fabulous while balancing a full work schedule and life at home.’ Rebecca Romijn was apparently seen purchasing from Belli’s Pregnancy Line, which obviously reinforces its image as ‘the world’s safest skincare line available to address the specific issues of pregnant women, new moms and babies.’ Just quoting from my inbox here.

Of course, the post-baby weight loss always comes from simply eating well and working out a couple of times a week.

If this kind of marketing works for you, you’re going to love the Celebrity Moms blog. And be sure to check out the links to the right of that site. There’s more ‘chic mom’ stuff than any parent with a kid still living at home could ever sift through.

And, of course, we now have celebrity-mom focused magazine spreads and product pitches and fan-specific sites and ...

Moms who wipe their own kids’ noses and whatnot just don’t have time to keep up with it all.

-- Tami Dennis

Photo: Jenny McCarthy attends the WWE Smackdown Autism event in July.