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Marriage on the rocks? K-Y to the rescue!

April 29, 2008 |  5:29 pm

Kylogo300_2 "With the nation's divorce rate hovering around 50%, there is clearly a need for couples to better connect," declares a news release from K-Y Brand personal lubricants.

K-Y's new contribution? A product, YOURS+MINE, that is "designed specifically to increase intimacy and communication between couples." The man uses a blue lubricant containing a substance that  is "invigorating." The woman uses a purple lubricant  providing a sensation that is "thrilling." And when the two mix? A new sensation "ignites" between the two of them.

Reading about this reminded me of those chemistry classes in middle school (and in that context, I found the word "ignite" a tad disconcerting, I'll admit). Remember that experiment where you'd take a tube of polymer A and a tube of polymer B and you'd add them together and get a foamy mushroom thing frothing out of a plastic cup?  Is the product like that? That would get couples talking, all right.

Unfortunately, business being business, Liz Cermak, worldwide vice president, intimate health products, for the Johnson & Johnson group of consumer companies, said she could not divulge the active chemicals that go into the products nor the atomic events that occur when the two mix together. She did confirm, however, that we're not talking about frothing mushrooms. Instead, when the lubricants move between man and woman, the man gets to feel what the woman's been feeling and the woman gets to feel what the man's been feeling.

And the his-and-hers tubes glow in the dark.

--Rosie Mestel   

Image: Courtesy of K-Y® Brand

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Comments (30)

A long hallway, a few plastic painting sheets, a few tubes of KY, and your indoor slip and slide is the perfect way to enjoy a shared thrill.

K-Y used to be the only lube ballgame in town, but it was found to be unsuitable for many applications. Then came AstroGlide, and the world changed.

K-Y is smart to be getting into this market, if in fact this product is not petroleum based. The question is, how does it taste?

Ha, this is just hair brained silly.

Without Viagra, Cialis, and now KY's potions, marriage is just not possible! Boinking is the only important part of love, and we Americans cannot do anything without a brand name attached. Paddle-shifting our way to Paradise! Plug-n-play!

Just use organic coconut oil. Sure-fire safe, edible, and probably less expensive

I agree, sex is not the only part of marriage, and I think that two people who are sexually incompatible are part of nature's way of telling certain people not to breed. I also find it suspicious that they would not release the chemical contents of the lubricant - what if someone is allergic to it? I personally am allergic to just about everything. That sort of thing should be public knowledge, if only for health concerns.

>Posted by: dave | April 30, 2008 at 01:15 PM
> Just use organic coconut oil. Sure-fire safe, edible, and probably less expensive

What if you're um... allergic to nuts?

Marriage solution #1: Husband: Hey, honey. I'm in the mood. Are you?
Wife: Not really.
Husband: Come on. I have a surprise.
Wife: You got a job?
Husband: No, even better.
He whips out two bottles of K-Y, one purple, one blue.
Husband: K-Y has come out with a new way to make love
. One is yours, and the other is mine.
The Wife grabs the blue bottle, smiles and walks out of the
room. The confused Husband stands there alone, holding
his bottle.
Husband: But. honey, we're supposed to do it together!
Announcer: K-Y. K-Y Not?

Thank God I'm not circumcised, I don't need this stuff!

Wait a sec, so each lube has a unique feeling. When you put them together, the man feels what the woman did and vice versa. Uhhhh, why wouldn't the guy and girl just try the opposite lube?

Plus, the whole concept reeks of gimmickry. If I put Lotion A in my right hand and Lotion B in my left hand, then I rub my hands together, you mean I'll get the sensation of Lotion A + B??!!! Golly gee, who'da thunk that?

>> Without Viagra, Cialis, and now KY's potions, marriage is just not possible! Boinking is the only important part of love,

Thankfully, we live a lot longer than prior generations. And a lot of people today (just like before) enjoy sex as a healthy part of marriage. Unfortunately, the parts just don't work the same when they're 60 years old as they did when they were 20. A little help brings a lot of happiness to a lot of people.

>> Thank God I'm not circumcised, I don't need this stuff!

I'm reasonably convinced that the main purpose of K-Y jelly and other lubricants has nothing to do with male foreskin. Last I checked, it had a lot more to do with penetration, which would depend on the woman's anatomy.

hey, the more lube the better

This is a disaster waiting to happen.

Is this an article or a press release?

>Posted by: dave | April 30, 2008 at 01:15 PM
> Just use organic coconut oil. Sure-fire safe, edible, and probably less expensive

What if you're um... allergic to nuts?

ahahhahahaha

I have to admit to being intrigued. Marketing gimmick or not, I want to try it. Although, who really needs that much lube? Two different kinds seems a bit excessive.

Coconuts are fruits, not nuts.

Ready for another shocker? A toadstool is not a toad.

If K-Y really wanted to make some sales in the "intimate lubricants" field, they should come up with a washable goo that can be put on the outside doorknob of the parents' bedroom door.

Anything to keep little fingers from getting a grip...

I'm with Erick .. this is a press release. You could have provided as much information in one line with a link to K-Y's website. How about some actual opinion, or perish the thought, an actual user test?

Pics or it didn't happen!

Not so much on the K Y Bandwagon.

Water based lubes get sticky, and dont last.

Silicone based lubes are where its at!

Wet Platinum or Swiss Navy for the win.

Think of all the saturated fat in that coconut oil, though!

I think that the comment about being allergic to nuts was supposed to be a joke. Why are some people so obtuse.

There's no way i would put anything products where the ingredients "can't be divulged" and glows-in-the-dark in my special place! How about we think before we get married so we don't have "save marriages"!

>If K-Y really wanted to make some sales in the "intimate lubricants" field, they >should come up with a washable goo that can be put on the outside doorknob of the >parents' bedroom door.
>Anything to keep little fingers from getting a grip...

Sounds like its time to invest in a locking door knob instead. I believe that these magical inventions have been around for years and might be bought at a store called The Home Depot.

 


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