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'Family Guy' uses sass, snark and guilt in Emmy campaign

June 1, 2011 | 12:01 pm

After scoring that surprise nomination for best comedy series in 2009, "Family Guy" continues to aim high at the Emmys. Although it was nominated three times in the contest for best animated program (2000, 2005, 2006), it lost either to "South Park" or "The Simpsons," which dominate that race. Because "Family Guy" producers must choose to compete in one matchup or the other, they apparently now believe it's better to lose in the more prestigious category.

Or maybe they can even win it? Producers don't give up the hope of prevailing, and they're not afraid to nudge voters with a snarky guilt trip. On the cover of the DVD package shipped to TV academy members last week was an image of the sassy infant Stewie staring up at an empty trophy case. Underneath is this caption: "It's been this way for eight years, and it's starting to hurt morale."

The DVD contains three sample episodes from the past TV season: "Halloween on Spooner Street," "Trading Places" and "New Kidney in Town." See close-ups of the mailer below. Click on each photo for a larger view.

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-- Tom O'Neil

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Photo credit: Tom O'Neil / For The Times

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