AMC sends full season of ‘Mad Men’ to Emmy voters
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.
AMC has always been the most generous TV network to Emmy voters. Its award campaigners believe strongly in giving TV academy members lots of episodes in order to get them hooked on the cable network’s TV series. Last year, AMC not only sent six episodes of ‘Mad Men’ via DVDs, but they streamed seven more online exclusively for voters.
This year, AMC is sending the whole ‘Mad Men’ season via DVDs that just arrived in voters’ mailboxes. While ‘Mad Men’ won best drama series for the past three years in a row, it’s facing serious competition from ‘Boardwalk Empire,’ which won the Golden Globe for best drama series and the Screen Actors Guild Award for best drama ensemble. Both series have the problem of not only needing to remind voters of their greatness, but of their very existence: They aired in late 2010. Clearly, the more aggressive AMC campaign mailer is a response to those challenges.
It also includes another, very curious reminder -– a section headlined ‘Consider This for 2012: ‘Breaking Bad’ Returns This Summer.’’ The gritty AMC series, which usually gets nominated for best drama series and won lead actor for Bryan Cranston the past three years, isn’t eligible now because it didn’t air new episodes during the eligibility period.
Here’s a breakdown of the episodes included on the DVDs.
INSIDE AMC’S ‘FOR YOUR CONSIDERATION’ EMMY DVD MAILER
‘MAD MEN’ DISC 1: ‘401, Public Relations,’ ‘402, Christmas Comes But Once a Year,’ ‘403, The Good News,’ ‘404, The Rejected’
‘MAD MEN’ DISC 2: ‘405, The Chrysanthemum,’ ‘406, Waldorf Stories,’ ‘407, The Suitcase,’ ‘408, The Summer Man’
‘MAD MEN’ DISC 3: ‘409, The Beautiful Girls,’ ‘410, Hands and Knees,’ ‘411, Chinese Wall,’ ‘412, Blowing Smoke,’ ‘413, Tomorrowland’
‘THE WALKING DEAD’ DISC 1: ‘101, Days Gone By,’ ‘102, Guts,’ ‘103, Tell It to the Frogs’
‘THE WALKING DEAD’ DISC 2: ‘104, Vatos,’ ‘105, Wildfire,’ ‘106, TS-19’
‘THE KILLING’ DISC 1: ‘100, Pilot,’ ‘101, The Cage,’ ‘102, El Diablo’
‘THE KILLING’ DISC 2: ‘103, A Soundless Echo,’ ‘104, Super 8,’ ‘105, What You Have Left’
‘RUBICON’ DISC: ‘110, In Whom We Trust,’ ‘111, A Good Day’s Work,’ ‘112, Wayward Sons’
Click each image below for expanded view.
-- Tom O’Neil
RELATED:
Let’s peek inside ‘Modern Family’s’ Emmy campaign package
Inside peek: Here is ‘Glee’s’ Emmy campaign DVD package
FX network’s Emmy campaign for ‘Sons of Anarchy’ and ‘Justified’
Photo credits: Tom O’Neil / For the Times