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Envelope Music Producers Roundtable: Producers would rather be heard -- not seen

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Producers have, in a sense, become big stars on their own. However, not every producer is comfortable with close-ups in the media, and that seemed to be a common thread among the producers on last month’s roundtable.

Ari Levine of the Smeezingtons (Cee Lo’s ‘Forget You,’) couldn’t care less about a public persona; Alex Da Kid (Eminem’s ‘Love the Way You Lie’) just wants respect from his peers; and RedOne (Lady Gaga’s collaborator) would rather make history –- goals all three seem to be achieving rather effortlessly.

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Despite none of the producers looking for fame, they aren’t afraid to hustle to get their music heard.

“[The hustle is] such a part of what I do, it’ll never get in the way,” Alex Da Kid said. “You can have amazing tracks without the ability to get them to the right people.”

RedOne, who traveled from Morocco to Sweden in order to chase his dream, said it’s all about doing everything you can. “Use all the possible tools you can to make it, if you want to make it,” he said.

In the clip above, watch the three hitmakers talk about staying on the grind.

Check back daily until the Grammy Awards on Feb. 13 to see more of this conversation on pop music.

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Check out all the Envelope Music Producers Roundtable videos here

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-- Gerrick D. Kennedy

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