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Envelope Music Producers Roundtable: Does genre matter in pop music anymore? [video]

January 31, 2011 |  6:50 pm

 Last month at the Grammy Museum in downtown Los Angeles, Times pop music critic Ann Powers sat down with three of the world's most successful music producers of 2010 for a conversation on hit making. The producers, all of whom are nominated for Grammys this year, included Alex da Kid, best known for Eminem and Rihanna's "Love the Way You Lie" and B.o.B.'s "Airplanes"; Ari Levine of the production trio the Smeezingtons, whose 2010 smashes include Cee Lo Green's "[Forget] You" and Bruno Mars' (also a Smeezington) "Nothin' on You"; and RedOne, who's riding high as Lady Gaga's go-to producer ("Bad Romance," "Poker Face," "Alejandro") but who also hit this year with Enrique Iglesias' "I Like It" and Jennifer Lopez's "On the Floor."

In front of a sold-out crowd at the Clive Davis Theater, Powers and the producers participated in a fascinating, lively talk that touched on the characteristics of their music and the paths that led each of the three to nab Grammy nominations and chart-topping songs. In the clip above, Powers discusses the notion of genre in the artists' music and whether their international pedigrees have affected their sounds.

Check back daily from now until the Grammy Awards on Feb. 13 to see more of this fascinating conversation on pop music.

— Randall Roberts

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