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Getting the last laugh? Comedy Central launches the Comedy Awards

January 10, 2011 | 12:55 pm

Will ferrell 
When it comes to awards-show nominations, comedy's always been Hollywood's overlooked, redheaded, bucktoothed stepchild -- until now. On Monday, Viacom's MTV Networks and Comedy Central announced a new franchise, the Comedy Awards, which will recognize "the year's best comedy films, television series and digital content with awards for writers, directors and actors as well as lifetime achievement honors for 'pioneering legends.' "

The first awards will be held at New York City’s Hammerstein Ballroom on March 26, and the event will air April 10, to be simultaneously broadcast on MTV Networks’ Comedy Central, Spike TV, TV Land, VH1 and Nick at Nite.

Nominees will be chosen by the Comedy Awards' board of directors, whose founding members include Billy Crystal, Will Ferrell, Whoopi Goldberg, Seth MacFarlane, Adam McKay and Ray Romano, and winners will be selected by an invitation-only group of 500 to 1,000 comedy writers, producers, performers and directors. Some awards will be open to the public, determined by online voting at TheComedyAwards.com.

The announcement marks the first major comedy-awards franchise since the American Comedy Awards folded in 2001.

-- Melissa Maerz

Photo: Will Ferrell. Credit: Danny Moloshok / Reuters

 

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