Think Pink

Thursday night, Victoria's Secret will sponsor Pinkapalooza at the Santa Monica Pier to launch its new back-to-school collection. The Pink collegiate line includes USC sweats, T-shirts, totes and, of course, underwear.

Tomorrow's festival runs from 5 to 10 p.m., headlined by a Fall Out Boy concert at 9 p.m. (who said emo and preppy can't get along?). There will also be a contest between USC and UCLA fans, with the winning school getting a sponsored tailgate for this year's rivalry game at the Rose Bowl. The first 3,000 people to show up with a pass (you can print it here) will also get free rides and games all night.

For those who haven't been, the Santa Monica Pier has hosted some great events this summer, including Ronnie Renner's world-record-breaking motorcycle jump. Organizers expect 15,000 people for Pinkapalooza.