Good, Cheap, Fast: Pick any two.

Anybody living by or visiting USC is going to get tired of the same ol' food choices. Here's one that's easy to overlook: Vieta Coffee.

It's been around for a few years, but I think it tends to get lost in the shuffle. Vieta, formerly known as the Coffee Factory, is located on Figueroa in the same complex as Fatburger. The coffee concoctions are really good. If you've got a sweet tooth, make sure to try the toffee mocha blended. It's worth every cavity. The prices are better than the typical coffee chain, and USC students get 10% off. If you're hungry, they've got lots of pastries and you can get a fresh sandwich for under $4. Score!

I've gone a couple of times the past week because I was looking for something different. It really hit the spot, but the service can be slow because they put a little extra effort into the drinks. Don't go if you're in a rush, but if you've got time to kill this is the consummate college coffeehouse.