Musings on the culture of keeping up appearances

All the Rage

Category: Wal-Mart

Is the PajamaJeans brand a sleeping giant?


If you’ve been near a television screen in the last 10 months, you’d have been hard-pressed to miss an advertisement for PajamaJeans, a.k.a. “Pajamas you live in, Jeans you sleep in,” an oddball pair of pants that could have escaped from the island of Dr. Moreau and seems to be headed for Snuggie-like pop culture status, with the company on track to crack 2 million pairs sold by year’s end.

First, to be clear: despite the name, these knickers have as much in common with denim blue jeans as a blue bath towel. They’re more like drawstring waistband loungewear with faux five-pocket detailing including contrast stitching, back-pocket embroidery and rivets rendered in a stretchy knit that’s a blend of cotton and Spandex and has the same fleece-like backing you’d find in a pair of standard-issue sweatpants.

At first blush the $39.95 price tag sounds like a deal –- especially when compared with denim -– but seems like a lot less of a bargain stacked up against a pair of sweats. So when my co-worker, Marilyn Ruiz, casually mentioned that her local Wal-Mart in East Palmdale was continually depleted of its allotted stock of PajamaJeans, I felt compelled to peruse a pair up close. After a little bit of searching, I found a dozen or so on the shelves of the Crenshaw Boulevard Wal-Mart (they’re stocked with the other “as seen on TV” products).

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Your morning fashion and beauty report: Clairol recalls hair dye kits, Lady Gaga channels Alexander McQueen and Robyn gives us a sneak peek before Coachella

Robyn, the Swedish singer who is scheduled to perform at the Coachella music festival this weekend, gave fans a sneak peek with a free performance in West Hollywood last week, sponsored by AMP Radio. She showed the same kind of upstart style our Booth Moore wrote about here and here in our preview of the stylish ladies of Coachella. For the local crowd, Robyn wore a cropped, yellow, quilted jacket lined in deep red, paired with some brightly patterned leggings. Under the jacket, she had on a white tank whose ornate, crisscrossed back was revealed when she shed the jacket. [Mondette]  

Agaga Lady Gaga believes she's channeling the late fashion designer Alexander McQueen, who committed suicide last year. Proof? "Right after he died, I wrote 'Born This Way,'" she said in an interview in the May issue of Harper's Bazaar. "I think he's up in heaven with fashion strings in his hands, marionetting away, planning this whole thing." Um, OK. [People]  

H&M, long interested in sustainability, has launched a new eco-conscious collection that's bound to win fans with its chic looks as well as its eco-credentials. Said fashion writer Genevieve Fox: "Looking at H&M's stylish new 96-piece range, you wouldn't know it complied with its 'three-P' sustainability commitment to people (good working conditions and deals for farmers); planet (reducing emissions); and profit." These clothes aren't hippie-dippy, she says, they are modern and cute! [Telegraph]

In another sustainability breakthrough, Marks & Spencer is making what it calls the world's first carbon-neutral bra and panty set. The lingerie, which will be sold online, are made in an "eco factory" in Sri Lanka where energy use reportedly has been reduced by a third.  The factory is powered by hydroelectricity produced on a nearby river and by solar panels on the roof. To offset the rest of the carbon dioxide produced in making the lingerie, the company plans to plant 6,000 trees in the area every year -- one-fourth of them trees whose fruit can be sold to make money for the local community. [Telegraph]

Meanwhile, with Earth Day approaching on April 22, PopSugar has rounded up five of its favorite eco-friendly L.A. shops, such as Studio Root 66 in Highland Park and Raven + Lily on Sunset. [PopSugarLA]

Proctor & Gamble has voluntarily recalled 10 Clairol Natural Instincts shades. Apparently the ColorFresh Revitalizer in the kits -- used to refresh the color after two weeks -- is mismatched with the shades. [StyleList]

Stanley Siegelman, former assistant managing editor of Women's Wear Daily, has died of cancer at age 87. Siegelman was a coauthor of the 2005 book, "Fashion, Retailing and a Bygone Era: Inside Women's Wear Daily," which included chapters from seven former editors. [WWD] 

Prada's spring/summer collection is hot, the Telegraph points out: It's already been featured on 15 magazine covers around the world, including Elle, Vogue Japan and Harper's Bazaar Australia. [Telegraph]  

News for budget-conscious fashionistas: Wal-Mart plans to make more room in its stores for clothing, and less for electronics. [WWD] (Subscription required.)

And Sears is rolling out full-on cosmetic counters at 100 of its most trafficked stores. [BellaSugar]

-- Susan Denley

Photo: Cover art for Lady Gaga's "Born This Way." Credit: Interscope Records 

The ultimate tween dream: Miley Cyrus, Max Azria and Wal-Mart partner to launch clothing line

Miley Cyrus & Max Azria Photo

Not since the Olsen twins’ merch first hit Wal-Mart shelves has the store been affiliated with such a dynamic design duo. Miley Cyrus is partnering with Max Azria to do a clothing line for Wal-Mart. The pop star is reaching to her “rock 'n' roll roots” and turning out a collection of tops, pants, T-shirts, shoes and accessories all priced under $20 and available in Wal-Mart stores in August.

Along with housing the teen star’s new line of clothing, Wal-Mart will sponsor the “Miley Cyrus Live in Concert” tour -- which makes sense since Cyrus is one of the store’s highest-selling recording artists.

The line will probably sell like crazy to tween girls who've worshiped Cyrus from her wigged days as Hannah Montana. They should start calling the place Miley-Mart.

-- Melissa Magsaysay

'America's Next Top Model' clothing sashays into Wal-Mart

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Photo: Wal-Mart’s newest design duo: Miley Cyrus, left, and Max Azria. Photo credit: Wal-Mart

'America's Next Top Model' clothing sashays into Wal-Mart

"America’s Next Top Model" clothing and accessories have just rolled into Wal-Mart stores.  And nothing says high fashion like screened cotton pajama pants hanging under the fluorescent lights of an 'America's Next Top Model' clothing sashays into Wal-Mart enormous superstore. 

The collection includes lounge wear with sayings like “Top model in training” and “Strike a pose” all put together in a very Victoria's Secret Pink fashion.

"Top Model" wannabes can wear the line while watching Tyra and friends sashay on-screen, going from one mind-boggling challenge to the next. 

Something tells me we’ll be seeing contestants lounging around in the ANTM clothes when not walking a tightrope in 7-inch platforms or doing a photo shoot while deep sea diving.

-- Melissa Magsaysay

Photos: America’s Next Top Model clothing and accessories. Credit: Wal-Mart


Forever 21 to launch a plus-size line this May

Target's Alexander McQueen line to hit the racks

Designers with discount lines


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