Musings on the culture of keeping up appearances

All the Rage

Category: Surf & skate

Vans taps Shortomatic.com to launch its Era custom boardshort [Updated]

Vans_shortomatic_page
Last May, when I first saw what the folks at Santa Monica-based Anymatic LLC had launched -- an easy, quick and relatively inexpensive ($99) way to create a pair of custom-printed boardshorts from user-uploaded art (including personal photographs) that would be cut and sewn right here in the Los Angeles area, one of my first thoughts was how long it would be before one of the giant action sports brands would come calling.

It turns out not long at all.

Barely a year after rolling out Shortomatic.com, the company is set to debut a partnership with Cypress-based Vans, which has long offered customers the opportunity to design their own shoes. Dubbed Vans The Era Custom Boardshort powered by Shortomatic.com the website, which is expected to go live shortly*, pairs the technology and processes created by Anymatic with the resources and design archives of the VF Corp.-owned skate brand -– including its familiar iconic checkerboard pattern, to allow customers to design their own surf trunks.

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Celebrate Cinco De Mayo with boardshorts full of beer

DLush Boardshort
No one needs to point out the ridiculousness of the kind of partying that's become a Cinco De Mayo tradition here in the U.S., but the way we see it, if it's happening, you might as well be dressed appropriately for the occasion, no?

So, in the spirit of the Beer Buckle (the combination belt buckle and beer holder we told you about earlier this year), we bring word of the D-Lush men's boardshort from Metal Mulisha, which has pockets specially designed to accommodate an entire six-pack of cold frosty beers. (The shorts were also designed to include two extra waistband straps -- to prevent an accidental pantsing by Pabst.)

They sell for $65 a pair (which includes an attached aluminum bottle opener) and are available online through Metal Mulisha's website and at bricks-and-mortar Jack's Surfboards stores.

Whether or not these "beershorts" are your cup of ale, you do have to admit they give a whole new meaning to the phrase, "Drinks are on me."

-- Adam Tschorn

The Beer Buckle: Fashion for the Triple-Fisted Drinker 

Photos, from left: Front, back and close-up views of Metal Mulisha's new D-Lush boardshort, designed to stow up to a six-pack of beer. Credit: Metal Mulisha.

Malibu Native launches Saturday at PacSun at The Grove

B HEART CRYTALS 
Chloe did it with See By Chloe and Marc Jacobs did it with Marc. Now L.A.-based Le Petit Petit, which we introduced here awhile back, is doing it as well. 

The brand's Malibu Native -- a less expensive, more casual sister line -- will hit PacSun stores in February, starting with a promotion party Saturday at The Grove.

“We are very excited to grow with PacSun because of their strong ties to core surf brands," co-designer Logan Weinsieder said. "We feel like we can bring something new to the table in terms of fashion design and lifestyle branding.”

Malibu native Drawing from the surf heritage of the West Coast, Malibu Native gets its inspiration from nature-loving fashionistas such as models Erin Wasson and Chase Cohl, and surfer Chandler Parr.  Malibu Native is more laid back than Le Petit Petit's main line, a bit more retro and a lot less boho. But despite these differences, the label’s characteristic Parisian streak is still evident, such as when tiny black Eiffel Towers pop up on mint-colored bikinis.

Right now the label is focusing on tees, swimwear, and jewelry but they have plans to design sweatshirts and fleecewear in the near future. The tees come in a number of styles -- sleeveless, asymmetrical, crop top, drapey -- in baby-bottom-soft cotton with whimsical hand-drawn graphics, such as “Malibu is Home XOXO” inscribed inside a heart-shaped dream catcher. Bandeaus, nautical stripes, ruffles and string bikinis are among the choices available for swimwear. The jewelry, designed by Nola Singer, looks like something from a swap meet or your grandma’s closet, minus the cheap plastic, broken clasp and unknown person’s cooties. Our favorite is the chunky, yet delicate gold-dipped rose pendant necklace. 

The launch event will be from 1 to 2 p.m. Saturday at the PacSun store at The Grove, 189 The Grove Drive, Los Angeles. There will be giveaways -- T-shirts, stickers, posters -- and a chance to meet the designers and model Kendall Jenner, who will be wearing the brand’s clothing.

Tees range from $24.50 to $36.50; swim tops from $32.50 to $52; swim bottoms from $32.50 to $52; and jewelry from $28.50 to $100.

Malibu Native is available in Pac Sun stores nationwide and at pacsun.com

-- Jessie Schiewe

Photos: Top, heart crystals jewelry from Malibu Native.  Right, one of the label's looks. Credit:  Malibu Native

Hurley hosts a solo exhibit by Southern California artist Dalek

Web
Surf and skate brand Hurley is dedicating its SPACE gallery in Costa Mesa to artist James Marshall — known professionally as Dalek.

The artist will exhibit a single 37-foot continuous wall mural painting — a vibrantly hued work of synergistic geometric shapes dubbed "Chaos on the Edge of Reason" — that will be offered for sale by the square foot and cut out and framed on demand during the show's Aug. 4 opening night party (7 p.m. to 10 p.m. at 1945 Placentia Ave., Costa Mesa).

It's not the first time the SoCal-based artist has worked with Hurley. Earlier this year, he collaborated with the brand on a pair of custom board shorts, which featured another one of his kaleidoscopic, multicolored prints. Dalek, who was roomies with Hurley-sponsored skateboarder Kris Markovich in his early career, was also commissioned to create a painting for Hurley's 225 Forest concept store in Laguna Beach, which stocks Nike 6.0, Converse and Hurley.

The new mural uses a whopping 75 Pantone colors, and will be priced at $200 per square foot, available in three sizes: 2-by-2, 3-by-3 and 4-by-4. A smaller companion painting and four limited-edition 36-by-48 works on paper will also be available. 

And yes, you can decide which part of the painting you want to cut out. Just know that buying a slice means becoming a part of a larger project; everyone who walks away with a mini-mural will be photographed with their cut and interviewed on video. The resulting still photos and video will be used in a book and video on the project. 

-- Emili Vesilind

Image: Dalek's "Chaos on the Edge of Reason" mural. Credit: Hurley


 
 

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