Musings on the culture of keeping up appearances

All the Rage

Category: Surf & skate

Catch the Havaianas mobile van for some custom flip flops

Havaianas mobile van

With summer in full swing, the flip-flop sandal is an essential for keeping feet cool and comfy on the beach. Sometimes, the only problem is finding just the right color to match your new maxi dress or shorts ensemble.

Havaianas, the popular Brazilian flip-flop brand has launched its first ever "MYOH" Mobile van, serving up custom sandals. Customers can choose from 10 different straps and bottoms to create their own Havaiana color combinations. 

The van, which was modeled off a retro VK Kombi, is easy to spot in bright red and features a psychedelic rainbow pattern and the classic Havaianas logo. It's slated to make appearances Thursday, July 19 in Santa Monica (Third Street Promenade at Arizona Avenue from 3 p.m. to 7 p.m.), Friday, July 20 in Venice Beach (Abbot Kinney Boulevard between Palms and Venice boulevards from 3 p.m. to 7 p.m.) and Saturday, July 21 back in Santa Monica (Third Street Promenade at Santa Monica Boulevard from 3 p.m. to 7 p.m.).  At the Venice Beach stop, style expert, author and former Los Angeles Times market editor Melissa Magsaysay will be on hand to offer style tips, help customize shoes and give away a limited number of signed copies of her new book "City of Style."

Want the van to make a trip to your side of town? You can petition for an appearance through the Havaiana's Facebook page.


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-- Jenn Harris

Photo: The Havaianas custom flip-flop van. Credit: Havaianas.

NBA, Quiksilver partner for team-branded board shorts

NBA Quiksilver Boardshorts

The National Basketball Assn. and Huntington Beach-based surf brand Quiksilver have inked a multiyear merchandising deal that will put NBA team logos, designs and colorways on Quiksilver men's board shorts, both companies announced Thursday.

The initial collection includes eight designs featuring seven of the NBA's 32 teams. That's one style each for the Boston Celtics, New York Knicks, Dallas Mavericks, Chicago Bulls, Orlando Magic and reigning NBA champion Miami Heat, and two versions (yellow or black with purple) for the fashion-forward Los Angeles Lakers, on 22-inch outseam boardies that incorporate Quik's "Diamond Dobby" fabric technology (basically a weave that uses a raised-diamond pattern to decrease skin contact and cut down on rashing and chafing while surfing).

The NBA Quiksilver board shorts retail for $65 and are available through Quiksilver's flagship stores and website, and will eventually also be sold through the NBA's online store (which currently has team-branded boardies by G-III on offer). Quiksilver also makes pro football-branded board shorts through a partnership with the National Football  League.  


Quiksilver's first women's store gives surfwear a boutique feel

High heels and Marchesa tops: NBA, NFL ramp up fan fashion

Potter heads: Team USA Quidditch jerseys now on sale

— Adam Tschorn

Photos: The first team-branded board shorts rolling out to retail as part of Quiksilver's multiyear deal with the NBA includes designs catering to fans of (from left) the Los Angeles Lakers, Miami Heat, Boston Celtics and New York Knicks. The initial offering also includes the Chicago Bulls, Dallas Mavericks and Orlando Magic (not pictured).  Credit: NBA  

Remyxx kicks around new idea: 100% recyclable sneakers

Remyxx_1Millions of shoes are trashed in the U.S. each year. That's a lot of Nikes and Converse that are languishing in landfills, never to be seen again. But a new shoe company hopes to change that. Remyxx, in Charlotte, N.C., announced Monday that it would go into production with a 100% recyclable sneaker made from a blend of plastic, polyresin fabric and rubber.

Remyxx was featured on the season finale of the hit ABC TV show "Shark Tank" in May, after which Remyxx founder Gary Gagnon was tasked with proving consumer interest in the concept through the online fundraising site On Monday, Remyxx reached its $40,000 fundraising goal, preselling more than 450 pairs of shoes, which will now go into production. Five styles will be manufactured in sizes ranging from a youth 4 to a men's 12. Deliveries are expected in October.

"I'm your everyday consumer who lives in the suburbs, but I've always been a diligent recycler," said Gagnon, who was inspired to create the shoes in 2009, when he noticed his kids' beaten-up sneakers piled near the trash can. "I thought, 'Wouldn't it be nice to recycle sneakers?' "

It would, indeed. While some shoe companies use recycled content in their products, most shoes still end up in landfills due to their use of mixed materials. And while Nike's Reuse-A-Shoe program has recycled an astounding 25 million pairs of athletic shoes into things like running tracks since 1990, it's still just a drop in the bucket.

Gagnon, 43, had never worked in fashion or had ever thought to go into the footwear business, but he set to work on discovering whether a 100% recyclable shoe was possible. He hired a chemist and consulted with various recycling entities. He investigated what makes most shoes nonrecyclable and learned that some sneakers contain more than 100 different materials.

No5plasticsymbolGagnon says Remyxx shoes are constructed from a mix of polyresin materials. The top part looks like canvas, the sole like rubber. The entire thing is classified as, and labeled with, the No. 5 recycling symbol and can be recycled curbside in many cities that accept No. 5 plastics -- presuming the recycling agencies recognize the shoes as recyclable.

"It's still a sneaker to the collection agency," acknowledged Gagnon, who advocates "true and honest recyclability." To reduce the likelihood of Remyxx shoes being thrown in the recycling bin but still winding up in a landfilll, Remyxx plans to run a take-back program called Reduce, Reuse, Remyxx. Consumers who mail their used sneakers back to the company will get a $5 credit toward another pair, Gagnon said. While Remyxx shoes will be made in China, they'll be recycled in the U.S., he added.

As for the involvement of "Shark Tank" advisor, Daymond John, Gagnon said he was offered $50,000 for an 80% stake in the company on the show -- a deal Gagnon took but hasn't played out. John does not own a majority stake in Remyxx but is, instead, consulting with Gagnon.


Yes, even clothes can be recycled

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Fashion reboot: An eco-friendly wardrobe makeover

Can I Recycle: The series

-- Susan Carpenter

Photos: Remyxx 100% recyclable sneakers; No. 5 plastic recycling symbol. Credit: Remyxx

Katin provides dry-land duds for men's Olympic water polo team

East Rancho Dominguez-based Katin USA, a heritage surf brand that dates to 1954, has struck a deal to supply the U.S. Water Polo men's national team with "dry land" goods including surf trunks, T-shirts, compression tops, khaki shorts and button-down shirts -- during the upcoming 2012 Olympic Games in London.

In addition to providing the team's lifestyle and workout wear, Katin will be hosting a series of events leading up to the London competition. One such event is an upcoming personal appearance by the team at Katin's all-American-themed bash at Ron Robinson Fred Segal on Melrose Avenue (complete with Let's Be Frank hotdogs and Napa Smith Organic IPA beer, we're told) from 2 to 4 p.m. on June 2.

The all-American theme runs deep at Katin, which has not only been headquartered in Southern California since it was started by Nancy and Walter Katin 58 years ago, but it manufactures about 90% of its goods right here in the good old U.S. of A.


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-- Adam Tschorn

Photo: Members of the U.S. Water Polo men's national team (from left, Shea Buckner, Chay Lapin, Janson Wigo and Andy Stevens) hit the gym kitted out in Katin USA's lifestyle gear. The 58-year-old surf brand is an official supplier to the team for the 2012 Summer Olympics. Credit: USA Water Polo

Charity Surf & Skate Auction kicks off Venice Art Walk on Friday

The 34th annual Venice Art Walk & Auctions kicks off Friday with a free community event that includes an exhibition and silent auction of custom skate decks and surfboards embellished by local tattoo artists.

Presented by Quiksilver’s new 585 Boardriders concept store, the second annual Surf & Skate Auction event will include live music, refreshments and meet-and-greets with various artists.

Attendees will also have the chance to bid on one-of-a-kind creations designed from used, recycled and re-created skate decks and custom-shaped and “tatted” surfboards by more than 70 artists, including surfboard shapers Jeffrey Sudzin, Dan Cobley and Jose Barahona; surfboard tattoo artists (we honestly didn't know this even existed) Charly Reynoso, Big Boy, Juan "Ente" Gollaz, Show, Justin Jakus and Tyoni Aragon; Quiksilver surfboard artist Kristi McKnight; DC Shoes skate designer Mark Winn and DC Shoes photographer and video producer Tobin Yelland. 

 And don't feel bad opening your wallet for that one-of-a-kind skate or tatted board, the event raises funds for the Venice Family Clinic (as the Venice Art Walk has done for more than three decades), which provides free medical care to approximately 25,000 low-income men, women, children, teens, and seniors who lack private health insurance.

Venice Art Walk & Auctions' kickoff Surf & Skate Auction to benefit the Venice Family Clinic, 6 p.m. to 10 p.m. Friday at 2525 Michigan Ave., Bldg. C1, Santa Monica.


Launch date: New SoCal trade show set for July 2012

Quiksilver's custom boardshort program taps heritage, technical expertise

Photo ops: Street fashion at the downtown Los Angeles Art Walk

-- Adam Tschorn

Photo: Attendees at last year's inaugural Surf & Skate Auction browse a display of custom-decorated skate decks. Proceeds from the event, which kicks off the annual Venice Art Walk, will fund the Venice Family Clinic. Credit: Surf & Skate Auction

Launch date: New SoCal trade show set for July 2012

Saturdays surf Launch
A new trade show focusing on all things Southern California lifestyle -– apparel, accessories, grooming products and gadgets -- is scheduled to start up next summer in Santa Monica.

Called Launch, the show is slated to debut July 25-26, 2012, at Santa Monica Airport’s Barker Hangar and will present a juried selection of brands showing edited and best-of pieces of their spring/summer 2013 collections to buyers and industry press.

Joshua Hunter, the former editor-in-chief of action sports trade publication Transworld Business, and head of sales and marketing for the soon-to-launch Launch, envisions the show, which will have a maximum capacity of 150 exhibitors, as a kind of antidote to his own experiences on the sprawling trade show floor.

Continue reading »

Vans, Shortomatic custom board short program is officially live

Back in May, when we first told you about Vans tapping Santa Monica-based to launch its custom board short program, the kinks were still being worked out and the site hadn't officially launched yet.

Today comes word that the Vans Powered by Shortomatic program is officially live, and it can be accessed through the url, where customers can build their custom boardies using 16 colors, six customizable patterns and four vintage prints plus a rotating limited-edition artist print (the debut featured artist is Neil Blender).  

Handmade in Santa Monica, the shorts start at $99, and have a turnaround time of just two weeks from order to shipping. 

Which means if you order  today, your custom shorts will still see a long stretch of summer. 

-- Adam Tschorn


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Vans taps to launch its custom Era custom boardshort

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Mr. Porter meets Malibu: Men's luxury shopping site celebrates SoCal cool

Mr Porter West Coast
Mr. Porter, the men's luxury shopping site from the folks, is celebrating "the covetable coolness" of Southern California this week, serving up familiar backdrops -- from the surf of Zuma Beach to the halls of the Beverly Hills Hotel -- alongside Los Angeles-appropriate wardrobe suggestions. 

I'm glad they're giving the L.A. area some style props -- and it's more than just being happy the hometown is getting recognition for more than the premium denim business that's centered here.

I've actually been meaning to post something about Mr. Porter since the site launched in February, but until recently I hadn't had a chance to really explore the site -- get in and kick the tires, check out the wares they're offering and read some of the editorial content -- and there's lots and lots of that. 

In fact there's so much editorial "how to" goodness -- style advice (forgo the winged-collar tuxedo shirt), guidance (an illustrated seven-step guide to folding a T-shirt) and suggestions (what to pack for a one-week beach holiday) -- the content/commerce blend makes it feel more like a traditional men's magazines -- think GQ or Esquire -- than the increasingly common e-commerce sites that do little more

Continue reading »

Hurley launches T-shirt line to aid Japan's tsunami relief efforts


Hurley has just launched a new collection of T-shirts and is earmarking 100% of profits to benefit Japan's ongoing tsunami relief efforts.

Frequent Hurley collaborators James "Dalek" Marshall and Justin "Scrappers" Morrison volunteered their artwork for the project, which strikes a personal chord for the label's founder Bob Hurley who spent some time in that country during his youth.

In announcing the charity T-shirt on Hurley's website, Bob Hurley made the following statement: "My friends in Japan have provided inspiration to me since I was a child. Their recent tragic events in your country have reinforced my belief in the spirit of the Japanese people. Our prayers are with you and your families." 

Available now through Hurley's online store, the Japan Relief shirt collection consists of four designs on black or white men's crewneck and women's V-neck silhouettes and sell for $23 (for the men's) and $22 (for the women's).

-- Adam Tschorn

Photos: All the proceeds from the sale of Hurley's Japan relief T-shirts will fund the ongoing tsunami relief efforts in Japan. Credit:


Gucci debuts a $100 bracelet to benefit Japan earthquake relief efforts

Hurley teams up with Incubus frontman Brandon Boyd for charity

Yarnmarket, Namaste Farms auction benefits Japanese Red Cross


Quiksilver's custom boardshort program taps brand heritage, technical expertise


Less than two days after I posted about Vans' new custom boardshort program through, the folks at boardsport behemoth Quiksilver fired off an email to let me know that they'd launched a similar program just a month and a half earlier.

And, at first glance, it looks stunningly similar.

Continue reading »


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