Musings on the culture of keeping up appearances

All the Rage

Category: Steven Meisel

Juicy Couture channels Laurel Canyon in its spring 2011 ad campaign

We’ll be seeing quite a few ad campaigns shot in and inspired by the L.A landscape and its history come spring. As we mentioned recently, J Crew shot its entire spring catalog at various L.A landmarks and styled its wares with an old Hollywood twist. And Juicy Couture’s campaign channels a dreamy Laurel Canyon of the 1970s.

Originally an L.A-based brand (and now owned by the N.Y.-based Liz Claiborne), Juicy Couture tapped into its West Coast roots to conceptualize the bohemian feeling of Laurel Canyon. The ad was shot by Steven Meisel in New York City rather than in L.A, and though the floppy hats, acoustic guitars and crochet details certainly nail the era and locale, you can’t really fake that golden Southern California light.

-- Melissa Magsaysay

Photo: Juicy Couture’s spring ad, inspired by Laurel Canyon/Steven Meisel


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