Fashion Diary: Anthropologie plays Koi

Gossip, first impressions, trends-in-the-making, celebrities and style setters. A regular feature by fashion critic Booth Moore.

With all the highly publicized designer collaborations in retail right now (Matthew Williamson for H&M, Kate Moss for TopShop, Tracy Feith for Target and on and on), it's been interesting to watch Anthropologie's more quiet approach to the trend. In the past, the retailer has worked with Anna Sui and Rachel Comey, among others, but always without fanfare, with most designers creating lines under different names.

Now L.A. seems to be on Anthropologie's radar like never before. Jeweler Sonia Boyajian has designed a few pieces, including the adorable $98 “Flutter Fly” necklace here. And when I stopped by Koi Suwannagate’s studio earlier this week, she told me she will be launching a collection of knits for the retailer this fall.

Boyajian's name is mentioned in the description of the item online, but that's it. "We trust our customer will recognize the extraordinary pieces on her own," says company spokeswoman Sara Goodstein. "We believe she would be disappointed if she believed we pursued collaborations solely for the purpose of PR."