The renowned Fred Segal Salon in Santa Monica has opened a new Blow Dry Lounge by Phyto, featuring the French hair care brand’s botanical products and treatments. On the menu are five blow-dry styles, from “Smooth And Sleek” to “Pump Up The Volume” and “Beach Chic,” for $35 each. Two up-do styles are also offered: a simple twist called “The Santa Monica” for $55 and “The Hollywood,” a more polished look for $75.
Salons such as Drybar, devoted strictly to blow out services, have been growing in popularity and recently expanding locations in the city. (Drybar's latest is scheduled to open in Westlake Village on June 22.) What distinguishes Fred Segal Salon’s Blow Dry Lounge is that it’s an addition to the existing full-service salon, created in a newly renovated area next to the main entryway. Of course, the location, within the famed Fred Segal shopping epicenter, doesn’t hurt, either. Customers can shop, lunch and quickly get their hair done. “It’s convenient and affordable,” says owner Matthew Preece. “They can come to the salon at the end of the day and get a last-minute blow dry before they go out.”
Preece’s vision for the salon, which also offers a yoga studio, is to add services that help customers feel beautiful inside and out. “A simple blow-dry can make your day for you,” he says. “That’s what it’s all about. I get to make people feel good about themselves all day long, every day of the week. The Blow Dry Lounge means I’m going to reach even more people.”
With Sandow Media’s recent acquisition of the Fred Segal name and the rights to construct new Fred Segal stores worldwide, perhaps the Blow Dry Lounge concept could soon be going global.
Fred Segal Salon & Blow Dry Lounge, 420 Broadway, Santa Monica; (310) 907-4022; 10 a.m. to 7 p.m. Monday through Friday, 9 a.m. to 7 p.m. Saturday, noon to 6 p.m. Sunday.
-- Ingrid Schmidt
Photos, from top: The new Fred Segal Phyto Blow Dry Lounge; owner Matthew Preece grins as he styles a client's hair. Credit: Fred Segal Blow Dry Lounge