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Category: Salons

Fred Segal Salon in Santa Monica debuts blow dry lounge

FS Blow Dry Lounge wstylists

The renowned Fred Segal Salon in Santa Monica has opened a new Blow Dry Lounge by Phyto, featuring the French hair care brand’s botanical products and treatments. On the menu are five blow-dry styles, from “Smooth And Sleek” to “Pump Up The Volume” and “Beach Chic,” for $35 each. Two up-do styles are also offered: a simple twist called “The Santa Monica” for $55 and “The Hollywood,” a more polished look for $75.

Salons such as Drybar, devoted strictly to blow out services, have been growing in popularity and recently expanding locations in the city. (Drybar's latest is scheduled to open in Westlake Village on June 22.)  What distinguishes Fred Segal Salon’s Blow Dry Lounge is that it’s an addition to the existing full-service salon, created in a newly renovated area next to the main entryway. Of course, the location, within the famed Fred Segal shopping epicenter, doesn’t hurt, either. Customers can shop, lunch and quickly get their hair done. “It’s convenient and affordable,” says owner Matthew Preece. “They can come to the salon  at the end of the day and get a last-minute blow dry before they go out.”

Matthew Preece
Preece’s vision for the salon, which also offers a yoga studio, is to add services that help customers feel beautiful inside and out. “A simple blow-dry can make your day for you,” he says. “That’s what it’s all about. I get to make people feel good about themselves all day long, every day of the week. The Blow Dry Lounge means I’m going to reach even more people.”

With Sandow Media’s recent acquisition of the Fred Segal name and the rights to construct new Fred Segal stores worldwide, perhaps the Blow Dry Lounge concept could soon be going global.

Fred Segal Salon & Blow Dry Lounge, 420 Broadway, Santa Monica; (310) 907-4022; 10 a.m. to 7 p.m.  Monday through Friday, 9 a.m. to 7 p.m.  Saturday, noon to 6 p.m.  Sunday.

RELATED:

New York firm buys rights to Fred Segal name

Drybar salon hopes to make wash and dry a habit

-- Ingrid Schmidt

Photos, from top: The new Fred Segal Phyto Blow Dry Lounge; owner Matthew Preece grins as he styles a client's hair. Credit: Fred Segal Blow Dry Lounge

Beauty Buzz: 2 celeb stylists join Sally Hershberger's L.A. salon

 

Image Hair maven Sally Hershberger has added two new hairstylists to the bustling floor of her Los Angeles salon — and both come with solid celebrity credentials.

The first, Neeko, is the man behind Halle Berry's famous spiky crop and is a regular "makeover" stylist on TV shows including "The Oprah Winfrey Show" and "The Tyra Banks Show."

The second, colorist Corey Powell, apprenticed under Jose Eber roughly 20 years ago and was an early practitioner of Balayage, a free-style form of highlighting and low-lighting hair.

Known for his California beachy blondes, he counts Kate Hudson, Mary-Kate and Ashley Olsen and Nicole Richie among his clients. Powell has also consulted on films, including "Walk the Line" and "Charlie's Angels: Full Throttle."

He will no doubt be competing for clients with the salon's queen bee stylist, Negin Zand, who recently took Carey Mulligan back to blond from brunet for an upcoming role.

Of the process, Zand said, "I stripped Carey's brown color and gave her a dark blond base before highlighting it using Balayage — a mix of golden and baby blonde. I love the new color on her. Her hair now has a lot more dimension!"

-- Emili Vesilind

Photos, from left: Stylist Neeko; colorist Corey Powell. Credits, from left: Neeko; Corey Powell

Westlake Village's Canyon Salon comes in third in Salon Today's 'Salon of the Year' competition

D Salon Today, the predominant business publication that covers the high-end salon trade, has named Westlake Village's the Canyon Salon the second runner-up in its annual "Salons of the Year" interior design competition.

Coming in third behind Blo in Raleigh, N.C., and Stem Hair and Body salon in a faraway place called Merriam, Kan., the Canyon Salon was lauded by the magazine's panel of judges for its sleek lighting design and Old Hollywood-meets-industrial-loft furnishings and architecture.

Brent Schneider was the architect for the salon and spa, which cost $650,000 to build out, and features 31 salon chairs lined up within its sprawling 4,500 square feet.

The 100 salons competing in the publication's annual competition were either newly constructed or remodeled salons that opened between Jan. 1, 2010 and Dec. 31, 2011.

F "Our judges were impressed by Canyon Salon's vintage Hollywood style, including an elegant chandelier in the reception area and the marble finishes throughout," says Stacey Soble, editor in chief of Salon Today.

Salons were judged in six design categories: use of color, lighting, flooring, efficient use of space, consistency of design and overall aesthetics. Judges included editors for the magazine, veteran salon and spa owners and a handful of salon and spa consultants.

The pretty, modern interiors — which remind us of a slightly more mod Kelly Wearstler-designed space — just might make the trek up to Westlake Village worth it.

3693 Thousand Oaks Blvd., Westlake Village. (805) 777-1140. 8 a.m. to 8 p.m. Monday through Thursday; 8 a.m. to 7 p.m. Friday; 8 a.m. to 6 p.m. Saturday.

-- Emili Vesilind

Photos: Images of The Canyon Salon. Credit: Salon Today.


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