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Category: Quiksilver

NBA, Quiksilver partner for team-branded board shorts

NBA Quiksilver Boardshorts

The National Basketball Assn. and Huntington Beach-based surf brand Quiksilver have inked a multiyear merchandising deal that will put NBA team logos, designs and colorways on Quiksilver men's board shorts, both companies announced Thursday.

The initial collection includes eight designs featuring seven of the NBA's 32 teams. That's one style each for the Boston Celtics, New York Knicks, Dallas Mavericks, Chicago Bulls, Orlando Magic and reigning NBA champion Miami Heat, and two versions (yellow or black with purple) for the fashion-forward Los Angeles Lakers, on 22-inch outseam boardies that incorporate Quik's "Diamond Dobby" fabric technology (basically a weave that uses a raised-diamond pattern to decrease skin contact and cut down on rashing and chafing while surfing).

The NBA Quiksilver board shorts retail for $65 and are available through Quiksilver's flagship stores and website, and will eventually also be sold through the NBA's online store (which currently has team-branded boardies by G-III on offer). Quiksilver also makes pro football-branded board shorts through a partnership with the National Football  League.  

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— Adam Tschorn

Photos: The first team-branded board shorts rolling out to retail as part of Quiksilver's multiyear deal with the NBA includes designs catering to fans of (from left) the Los Angeles Lakers, Miami Heat, Boston Celtics and New York Knicks. The initial offering also includes the Chicago Bulls, Dallas Mavericks and Orlando Magic (not pictured).  Credit: NBA  

Quiksilver's first women's store gives surfwear a boutique feel

Quiksilver
Is surfwear giant Quiksilver going after J. Crew and Madewell? It certainly seems like it from the look of the Huntington Beach-based brand's first ever women's boutique, which opened this week at the Malibu Lumber Yard.

Rather than looking like a classic action sports store, with an industrial design and clothes that scream logos and neon prints, the Quiksilver women's store has a boutique feel, complete with a curated assortment of merchandise from outside vendors such as Will leather goods, Ray-Ban sunglasses, Julie Roffman beaded bracelets and Olukai sandals. And since it's also a surf shop that's beach adjacent, it also has everything you need to hit the waves -- boards, leashes, wax and sunscreen.

Quikcollage2

Although the Quiksilver women's collection has been around since 2011, and already retails on the Quiksilver website, at surf shops and at better boutiques, the Malibu store represents a major push for the brand, and a blue print for expansion. "It's a pretty strong statement," says Paul McAdam, president of retail for Quiksilver, who hopes to open 20 to 25 more Quiksilver women's stores in the next 3 years. (A publicly-traded company, Quiksilver reported its second quarter earnings Thursday, and revenue from sales in company-owned stores open at least a year grew 6% from the same time last year.)

"I don't think people do curated coastal classic very well, so there's a niche in the market," says McAdam. "People expect us to do this, it speaks to our heritage and DNA." (Quiksilver, which was founded in 1969, also owns the brand Roxy, which skews younger, targeting ages 14 to 18. Quiksilver women's is aimed at ages 18 to 34.)

As for the Malibu store, which sits steps away from fashion destinations J. Crew, Tory Burch and Intermix, "There are a lot of iconic design elements we will use in the development of our other stores --natural elements, the A-frame wood ceiling. This is a good starting point on the journey," says McAdam.

The store was designed by Quiksilver women's head designerJohn Moore and Chris Gentile of the Brooklyn- and Venice, Calif.-based Mollusk Surf Shops. The natural wood space has a calm, cottagey feel with plenty of artsy touches, including a mural hand-drawn by San Francisco-based artist Serena Mitnik-Miller, who has collaborated with the brand on prints, including the zigzag on a maxidress in the summer collection.

Hanging from the ceiling near the cash desk is a primitive-looking, pre-World War II surfboard Moore picked up at a vintage surf swap in Topanga a few weeks ago. "It's amazing to think guys used to ride boards like that," Moore says. Another vintage piece, a red long board from the early 1960s, still has a surfing permit sticker on the side. "Early on, when surfing was first taking off, you were required to have a license to surf," he explains. Rounding out the selection are 7 new boards by San Diego-based shaper Josh Hall.

Quik3
There is also another kind of board on display. Moore took the inspiration boards from his design studio and re-created them in the store so shoppers could get an inside view into the creatvie process. For example, Quiksilver recently collaborated with retro print company Hoffman California Fabrics on a few piece for the spring collection. Hanging on the wall are the original 1960s-era board shorts that sparked the idea for the new ones stacked on a table across the room. Also on the inspiration wall, an illustration of a sailboat that became a graphic tee, as well as photos of Ali MacGraw, Jane Birkin and Charlotte Rampling. "Classic fashion icons that you don't necessarily see referenced by surf brands," says Moore. 

The clothes are cute in a beach weekend way -- a boho fringe white sand-colored crochet top, a chunky white sweater jacket with fringe trim, fleece ponchos, textured heathered-cotton pocket tees, dresses with all-over embroidery of tiny captain's wheels, blouses in seagull prints and gauzy tunics with handpainted stripes. For swimwear, the designers pull prints from the ready-to-wear collections, so the same Mitnik-Miller zigzags from the maxi dress also appear on bikinis. Prices for the line range roughly from $28 to $98.

Quikcindy

"We don't pay any attention to trends," says Moore. "In a marketplace that's quickly becoming about fast fashion, it's hard to compete with retailers that can deliver in six weeks. We're trying to offer a great value proposition and tell Quiksilver stories. If they are authentic, they never get old."

-- Booth Moore

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Top photos of the new Quiksilver women's store now open at the Malibu Lumber Yard.

Second photos from the top: Left, Quiksilver Women’s Ambassador and World Champion Surfer Stephanie Gilmore signing posters for fans at the opening of the store Tuesday night. Right, designer John Moore's inspiration board re-created on the wall of the store.

Third photo: Actress Haley Strode looking at a Quiksilver dress in a captain's wheel print.

Bottom photo: Cindy Crawford and her daughter Kaia Jordan Gerber, wearing Quiksilver's Free Bird dress, at the store opening Tuesday night. All photos from Erica Leigh Photography.

Charity Surf & Skate Auction kicks off Venice Art Walk on Friday

SurfandSkateAuction
The 34th annual Venice Art Walk & Auctions kicks off Friday with a free community event that includes an exhibition and silent auction of custom skate decks and surfboards embellished by local tattoo artists.

Presented by Quiksilver’s new 585 Boardriders concept store, the second annual Surf & Skate Auction event will include live music, refreshments and meet-and-greets with various artists.

Attendees will also have the chance to bid on one-of-a-kind creations designed from used, recycled and re-created skate decks and custom-shaped and “tatted” surfboards by more than 70 artists, including surfboard shapers Jeffrey Sudzin, Dan Cobley and Jose Barahona; surfboard tattoo artists (we honestly didn't know this even existed) Charly Reynoso, Big Boy, Juan "Ente" Gollaz, Show, Justin Jakus and Tyoni Aragon; Quiksilver surfboard artist Kristi McKnight; DC Shoes skate designer Mark Winn and DC Shoes photographer and video producer Tobin Yelland. 

 And don't feel bad opening your wallet for that one-of-a-kind skate or tatted board, the event raises funds for the Venice Family Clinic (as the Venice Art Walk has done for more than three decades), which provides free medical care to approximately 25,000 low-income men, women, children, teens, and seniors who lack private health insurance.

Venice Art Walk & Auctions' kickoff Surf & Skate Auction to benefit the Venice Family Clinic, 6 p.m. to 10 p.m. Friday at 2525 Michigan Ave., Bldg. C1, Santa Monica.

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-- Adam Tschorn

Photo: Attendees at last year's inaugural Surf & Skate Auction browse a display of custom-decorated skate decks. Proceeds from the event, which kicks off the annual Venice Art Walk, will fund the Venice Family Clinic. Credit: Surf & Skate Auction

Quiksilver's custom boardshort program taps brand heritage, technical expertise

Quiksilver_Custom_Boardshorts

Less than two days after I posted about Vans' new custom boardshort program through Shortomatic.com, the folks at boardsport behemoth Quiksilver fired off an email to let me know that they'd launched a similar program just a month and a half earlier.

And, at first glance, it looks stunningly similar.

Continue reading »

Surf's Up: PacSun corrals SoCal's biggest action sports brands (and athletes) for a new campaign

Pacsun
Teen retailer PacSun is gathering all its friends for its new ad campaign -- a multimedia campaign that celebrates personal style.

"Dress Irresponsibly” features musicians, artists and some of action sports' most revered athletes -- including Rob Machado, Bucky Lasek, Chris Pfanner, Ryan Dungey, IamOMNI and Jeff McMillan -- wearing getups culled from 12 marquee action sports brands from Southern California. Think Hurley, RVCA, Fox Racing, Volcom, Quiksilver, Roxy, DC, O’Neill, Billabong and Element.

The print ads feature members of PacSun's dream team walking toward the camera, looking tough and purposeful. But capturing action sports athletes in their element requires motion, and director So Me wisely created an action-filled montage set to the Frank Sinatra classic, “Call Me Irresponsible,” for the TV spots.

“This ... campaign is a first for PacSun and for the action sports industry,” said Gary Schoenfeld, PacSun's chief executive. “The juxtaposition of 20 action sports athletes representing the best skate, surf and motocross brands, combined with the unsurpassed style of Frank Sinatra, speaks to the unique sense of style and individuality that is the cornerstone of action sports and our brand.”

Fans of PacSun's grungy gang can check out exclusive behind-the-scenes footage from the campaign shoot on the company's Facebook page. And while there, you can upload a photo that shows off your unique personal style to vie for ongoing rewards both in-store and online.

After all, added Schoenfeld," 'Dress Irresponsibly' is about enjoying life, friends and embracing one’s own sense of style."

-- Emili Vesilind

Photo: A print ad for PacSun's new "Dress Irresponsibly" campaign. Credit: PacSun


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