Paige Denim's new jean color to benefit anti-sexual violence group

Culver City-based Paige Denim has announced plans to roll out a new wash called "RAINN Blue," proceeds from which will help fund the Rape Abuse and Incest National Network (RAINN), a nationwide anti-sexual violence organization.

The wash will be available in four styles; the Silverlake short (which retails for $135), the Vermont jacket ($179), the Kylie Crop ($189) and the Lou Lou ($179), with 20% of proceeds going to RAINN.

The new color will be available for purchase online and in stores in April to promote National Sexual Assault Awareness & Prevention Month.

“This cause is very near and dear to my heart and I am honored to sit on RAINN’s national leadership council,” the brand's co-founder and creative director Paige Adams-Geller said in the news release announcing the new denim wash. "We created this jean to promote awareness and to provide help for victims who would not have otherwise been able to receive any.”

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-- Adam Tschorn

Photo: Products available in Paige Denim's new RAINN blue wash will include (from left) the Kylie Crop ($189) and Lou Lou ($179) silhouettes, the Silverlake short ($135) and the Vermont jacket ($179). Credit: Paige Denim

Weekend Update: James Perse sample sale, Nordstrom South Coast offers Kate Somerville facials and more

Sample Sales

Starting Friday, James Perse throws a mega sample sale at Siren Studios Hollywood featuring weekend looks for men, women and baby. Live music entertains, while you snag the merch for way below retail prices. Credit cards accepted. 

1050 N. Orange Drive, Los Angeles. 10 a.m. to 8 p.m. Friday. 10 a.m. to 7 p.m. Saturday. 10 a.m. to 6 p.m. Sunday

On Saturday, Paige Denim has a sample sale featuring $40 jeans, plus Michael Stars' T-shirts, tanks, sweaters and activewear for 60% to 70% off retail prices. Major credit cards accepted.

12955 Chadron Ave., Hawthorne. 8 a.m. to 3 p.m.

Sales

This Saturday, the Colleagues, which has raised funds for the Children’s Institute since 1950, offers a special discount on menswear, including $25 blazers, $50 suits and tuxedos along with women’s designer dresses and jewelry.

3312 Pico Blvd., Santa Monica. 11 a.m. to 4 p.m. (310) 828-1629.

USC's Fashion Industry Assn. hosts a free fashion show Sunday

USC doesn't have a fashion design program, but that hasn't stopped students from creating an on-campus fashion group — the USC Fashion Industry Assn. — that regularly hosts lectures and events (they are Trojans, after all).

And Sunday, the FIA will present its sixth annual student-produced fashion show, sponsored by Paige Premium Denim. Set to take place at the school's Town & Gown venue, the show will feature lines designed by both student and professional designers.

Established collections poised to hit the runway include Paige Premium Denim, Bloomingdale's Aqua Line, i.am (will.i.am from the Black Eyed Peas' line) and Moods of Norway, with 13 labels scheduled to be shown in total.

The show is free and open to the public. Doors open at 7:30 p.m. with the runway show beginning at 8. Be sure to arrive early — seats always fill up quickly. 

--Emili Vesilind

Photo: USC's Fashion Industry Assn.'s flyer for its sixth annual fashion show. Credit: USC.