Culver City-based Paige Denim has announced plans to roll out a new wash called "RAINN Blue," proceeds from which will help fund the Rape Abuse and Incest National Network (RAINN), a nationwide anti-sexual violence organization.
The wash will be available in four styles; the Silverlake short (which retails for $135), the Vermont jacket ($179), the Kylie Crop ($189) and the Lou Lou ($179), with 20% of proceeds going to RAINN.
The new color will be available for purchase online and in stores in April to promote National Sexual Assault Awareness & Prevention Month.
“This cause is very near and dear to my heart and I am honored to sit on RAINN’s national leadership council,” the brand's co-founder and creative director Paige Adams-Geller said in the news release announcing the new denim wash. "We created this jean to promote awareness and to provide help for victims who would not have otherwise been able to receive any.”
-- Adam Tschorn
Photo: Products available in Paige Denim's new RAINN blue wash will include (from left) the Kylie Crop ($189) and Lou Lou ($179) silhouettes, the Silverlake short ($135) and the Vermont jacket ($179). Credit: Paige Denim