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Category: Melrose

Weekend Update: Ron Herman goes half-off, Panty Raid's 'Tiny Food'


Tiny Food at Panty Raid Tonight: Los Feliz lingerie shop hosts an art show by Jessica Hlavac featuring miniature food sculptures. Bubbly and treats will be served.

1953 Hillhurst Ave., Los Angeles. (323) 668-1888. 7 to 10 p.m.


Ron Herman ongoing:  Venerable retailer goes half-off today at all locations and online on women’s and men’s collections from Band of Outsiders’ Boy, Elizabeth & James. Alexander Wang, Maison Martin Margiela, Haider Ackermann and others.

8100 Melrose Ave., Los Angeles. (323) 651-4129. 10 a.m. to 7 p.m. Monday to Saturday. Noon to 6 p.m. Sunday.

325 North Beverly Dr., Beverly Hills. (310) 550-0910. 10 a.m. to 6 p.m. Monday to Saturday. Noon to 5 p.m. Sunday.

11677 San Vicente Blvd., Los Angeles. 11 a.m. to 7 p.m. Monday to Saturday. Noon to 5 p.m. Sunday.

3900 Cross Creek Rd. Malibu. (310) 317-6705. 10 a.m. to 6 p.m. Monday to Saturday. Noon to 5 p.m. Sunday.

Lost & Found: Hollywood boutique spread over a few storefronts has a winter sale featuring footwear from Repetto ($79-$129) plus women’s, men’s and children’s clothes up to half off retail.

6314 Yucca St., Hollywood. (323) 856-5872. 10 a.m. to 6 p.m. Monday to Saturday.

-- Max Padilla


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Photo: "Tiny Food." Credit: Panty Raid.

Lingerie sale: Agent Provocatuer's winter sale is Saturday

Agent Provocateur, the purveyor of luxury lingerie has its annual winter sale on Saturday, discounting selected sets by 50%. Check out the $180 leopard-print Iona bodysuit (regular price $350) and the $150 neon Cara slips ($290).

7961 Melrose Ave., Los Angeles. (323) 653-0229. 11 a.m. to 7 p.m. Monday through Saturday.

-- Max Padilla


Agent Provocateur unveils its luxury Soiree collection at Melrose Avenue boutique

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Tokidoki opens first L.A. boutique on Saturday

Tokidoki Tokidoki, a cosmopolitan collaboration built on Japanese, Italian and Angeleno inspiration, is opening its first Los Angeles boutique five years after it was conceived of here in the City of Angels.

The collection of accessories and collectibles (in the vein of Japan's Hello Kitty) had its beginning when Angeleno Ivan Arnold discovered Italian artist Simone Legno's Tokidoki website. The illustrations there, influenced by Japanese anime cartoon and manga comic book art, inspired Arnold to fly the artist to Los Angeles to discuss a commercial collaboration.

Arnold, Legno and Arnold's wife, Pooneh Mohajer-Arnold (co-founder of Hard Candy cosmetics),  launched Tokidoki the brand, incorporating Legno's designs on graphic T- shirts, accessories and cutesy vinyl dolls.

In 2005, Tokidoki hit it big with an accessory collaboration with LeSportsac that was rumored to have outsold the bag maker's collaboration with Gwen Stefani's L.A.M.B.

On Saturday, Tokidoki -- which is Japanese for "sometimes" -- will open a boutique on Melrose Avenue, following shops in Milan and New York's SoHo. Legno is scheduled to greet fans on opening day from noon until 4 p.m., and the first 100 shoppers will be offered a Sprinkles for Tokidoki cupcake. The 750-square-foot Melrose store will combine -- as would be expected -- Italian and Japanese design influences, which translates into rustic wood fixtures (Italian) and glossy white lacquer walls (Japanese).
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Agent Provocateur unveils its luxury Soiree collection at Melrose Avenue boutique

Agent Provocateur held an intimate soiree to unveil its luxury Soirée collection on Wednesday at its Melrose Avenue boutique.

The lingerie brand handed attendees photo books featuring images from its new ad campaign featuring 57-year-old model Marie Helvin -- the muse and former wife of photographer David Bailey, who recently was a judge on "Britain's Next Top Model."

The Soirée collection features pieces influenced by classic movies -- "Barbarella" and "The Night Porter" --  that can transition to ready-to-wear, such as the fitted Billie jacket and cut-out Elysia gown (both $1,790). Agent Provocateur’s classic boudoir pieces appeared as the lacy Gardenia set (worn by Helvin), including a corset ($1,500) and waspie ($850), along with the sheer leopard-print Lalita metallic lace slip ($2,590). The "Barbarella" homage came as the Swarovski crystal-chain Fonda playsuit that includes pasties ($2,790). Charlotte Rampling circa "The Night Porter" could have carried off the black-studded leather Lisha sets, including a spiked corset called the Heloise ($4,900).

-- Max Padilla


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Photo: Marie Helvin in Agent Provocateur's Gardenia set. Credit: Agent Provocateur

Social Primer pop-up launches at Alpha Gear for Gents

SocialPrimer Mens etiquette website Social Primer launched a pop-up shop inside Alpha Gear for Gents boutique on Monday -- bringing high-brow social accouterment to the West Hollywood guys gift shop.

The website, which tackles age-old problems such as how to avoid flu-season handshakes ("make a hasty retreat to the nearest loo and wash the hands like 'Silkwood'"), also boasts a retail component, selling gentlemanly items such as reversible bow ties, belts and monogrammed everything -- from stationery, belts and drinks coasters to napkins, pillows and cuff links. 

The pop-up shop, which will be up through Dec. 31, features an expanded mix of the site's usual fare -- heavy on the stationary -- along with a handpicked selection of vintage books, antiques and art, all chosen by Social Primer's founder, Cooper Ray, who offers sartorial and lifestyle advice on the site under his haughty alter ego, SP.

"We have always wanted to offer personalized gifts, because what Alpha gentleman should be without his own stationary?" said Darren Gold, who co-owns Alpha (8625 Melrose Ave.) with Christos Garkinos. "SP has offered us an amazing opportunity to do that. ... Personalized items make for really special gifts. It's all very civilized, which every Alpha man should be."

-- Emili Vesilind

Photo: Reversible bow ties. Credit: Social Primer

Weekend Update: Reformed Pop-Up store, Esquivel shoe sample sale and more

Img2 Opening

-- On Saturday (Oct. 24), Reformed Pop-Up store at Space 15Twenty opens. The Reformation’s Yael Aflalo and Chi Bui are launching their Reformed collection for Urban Outfitters at Space 15Twenty with a cocktail reception. The temp store will carry the affordable Reformed collection ($48-108) plus the Reformation's one-of-a-kind pieces and leathers from Veda. RSVP to

1520 N. Cahuenga Blvd., Los Angeles. 7 to 10 p.m.


-- Tonight (Oct. 22) and Saturday (Oct. 24), celebrate the launch of Peter Lamas Chinese Herb organic hair care ($20-45) at Fred Segal Beauty Mix. Legend Lamas, who coiffed Jacqueline Onassis, will greet  shoppers. Product samples and nosh provided. RSVP to

500 Broadway, Santa Monica. (310) 394-8509. 4 to 8 p.m. Thursday. Noon to 3 p.m. Saturday.

-- Friday (Oct. 23) through Sunday, Westfield Topanga Style Tour lands in center court starring "Project Runway" finalist Laura Bennett and Tori Spelling. At 1 p.m. and 4 p.m. Friday, Bennett doles out style tips. At 1 p.m. Saturday, Spelling hosts makeovers for shoppers. At noon Sunday, beauty consultations will be offered to shoppers.

6600 Topanga Canyon Blvd., Canoga Park. (818) 594-8740. Noon to 8 p.m. Friday through Sunday.

-- On Saturday (Oct. 24), Hello Kitty kicks off the celebrations leading up to her 35th birthday with a Super Fan Day. Hello Kitty Super Fan Day starts off with a bento box workshop, followed by Karaoke and happy hour for adults. Meet “Kitty Mama” head designer Yuko Yamaguchi in from Tokyo and Tokidoki’s Simone Legno from Italy who will launch the Hello Kitty x Tokidoki 35th Anniversary collection.

Royal/T, 8910 Washington Blvd., Culver City. (310) 559-6300. 10 a.m. to 10 p.m.


-- Starting Friday (Oct. 23) through Sunday (Oct. 25), Alpha menswear boutique is having a pre-holiday blowout.  Gift ideas on sale include $23 Lexon Mini Dolman Radios (regular price $63), $20 Aquala bamboo bath caddy (reg. $50), $60 Taschen Ingrid Bergman archives (reg. $200), $15 Give and Take charity T-shirts ($55). Also, Alpha is offering through Nov. 27 a “one for you, one for you” promotion: spend $100 or more and receive a $25 gift certificate.

8625 Melrose Ave., Los Angeles. (310) 855-0775. 11 a.m. to 6 p.m. Friday and Saturday. Noon to 5 p.m. Sunday.

-- On Friday through Sunday, L.A. Eyeworks is having its annual sale on signature designs discounted up to 80% off and starting at $25.

7407 Melrose Ave., Los Angeles. (323) 653-8255. 10 a.m. to 9 p.m. Friday. 10 a.m. to 8 p.m. Saturday. 11 a.m. to 5 p.m. Sunday.

-- Starting Friday through Sunday, Oliver Peoples is having a sale on selected sunglasses and optical styles priced from $79 to $99. Prescription services will also be 30% off.

8642 Sunset Blvd., Los Angeles. (310) 657-2553.10 a.m. to 7 p.m. Friday. 10 a.m. to 6 p.m. Saturday. Noon to 6 p.m. Sunday.

3900 Cross Creek Road, Malibu. (310) 456-1333. 10 p.m. to 6 p.m. Friday through Sunday. (714) 557-7000.

3333 Bristol St., Costa Mesa. (714) 557-7000 10 a.m. to 9 p.m. Monday through Friday, 10 a.m. to 8 p.m. Saturday, 11 a.m. to 6.30 p.m. Sunday.

Sample sales

-- On Friday  through Sunday, Creative Recreation, the L.A.-based stylish sneaker brand is holding a sample sale in the Sportie LA parking lot featuring men’s, women’s and kid’s styles from current and past seasons. Shoes are going for up to 70% off retail.

7753 Melrose Ave, Los Angeles. (310) 278-7328. Noon to 6 p.m.

-- On Saturday, Esquivel is holding a one-day-only sample sale with “friends & family” pricing on made-to-order shoes, with prices starting at $250.
8309 W. 3rd St., Los Angeles (entrance through Sweetzer Avenue or Flores Avenue).11 a.m. to 5 p.m.

-- On Friday through Sunday, Rock & Republic is having a giant sample sale taking up to 80% off retail prices on men’s, women’s and kid’s clothing, including denim. Credit cards accepted.

Sony Studios, 10202 W. Washington Blvd., Culver City (entrance on Overland Ave.). 9 a.m. to 9 p.m. Friday. 9 a.m. to 7 p.m. Saturday. 9 a.m. to 6 p.m. Sunday.

-- Max Padilla

Photo: A look from the Reformed. Credit: Courtesy the Reformed

Shopping: Weekend update

Odd molly


On Friday, Fred Segal Melrose launches its fall pre-sale.

Ron Herman will be taking 50% off retail on women's and men’s fashions from Dries Van Noten, Alexander Wang, Lanvin, Current/Elliott, Elizabeth & James, Anna Sui, Ann Demeulemeester, Maison Martin Margiela, Vince, Etoile Isabel Marant, Free City, Citizens of Humanity and Twenty8Twelve.

Fred Segal Feet is discounting entire stock by 50% off retail. Women’s shoes on markdown include Chloe, YSL, Valentino, Sergio Rossi, Yohji Yamamoto, Versace and Giuseppe Zanotti. Men’s footwear encompasses Prada Sport, Gucci, John Varvatos and Lacoste.

8100 Melrose Ave., Los Angeles. (323) 651-4129. 10 a.m. to 7 p.m. Monday through Saturday. Noon to 6 p.m. Sunday.

Sample Sales

On Friday, Swedish ready-to-wear label Odd Molly holds a sample sale of up to 80% off retail prices featuring current season fashions starting at under $50 for all production sizes (XS to XL) in the Cooper Building showroom. Credit cards accepted with minimum of $200 purchase.

860 S. Los Angeles St., Lobby J, Los Angeles. 10 a.m. to 5 p.m.


Tonight, Creative Recreation footwear sponsors MDA Night of Spirits, a charity comedy showcase to benefit the Muscular Dystrophy Assn. Comedy Store headliners Bobby Lee, Whitney Cummings, Pauly Shore and others will perform at 10 p.m. Open bar and complimentary hors d’oeuvres served until 1 a.m. Tickets are $50 and available online at

The Comedy Store, 8433 W. Sunset Blvd., West Hollywood. 8 p.m. to 1 p.m.

On Saturday, Smiling Planet, an L.A.-based company that make eco-friendly children’s gear and dishes with BPA- and PVC-free recycled plastic, hosts children’s book writer and illustrator Freddy Deane at Lost & Found boutique. Deane will read from “A Baby in the White House” and “Smiling Planet” throughout the day.

6322 Yucca St., Los Angeles, (323) 856-5872. 1 p.m. to 5 p.m.

-- Max Padilla

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Photo: Helena Christensen in Odd Molly, courtesy of Odd Molly.

The Ting Tings paint Hollywood neon for Adidas


On Saturday night, the Ting Tings painted the town day-glo at a private party hosted by Adidas.

The British duo whose catchy pop anthems “That's Not My Name" and "Shut Up and Let Me Go," performed at a secret venue behind the Fredericks of Hollywood flagship.

In a bid for collectible cover art for the band's single "Great DJ," partygoers, many of whom had entered a contest to win admission, were given squeeze bottles of neon paint and proceeded to squirt them on the walls and all over each other. Luckily, Adidas was handing out black tracksuits to use as a roving canvas.

The random splattering and fumes caused some targets, including Perez Hilton, to quickly run outside for cover, but the paint-splattered twentysomethings merrily raved on until the band's finale.

Artwork from the event will be displayed at the Adidas Original store on Melrose. 8009 Melrose Avenue, Los Angeles. (323) 658-6091. 11 a.m. to 8 p.m. Monday through Saturday. 11 a.m. to 6 p.m. Sunday.

-- Max Padilla

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Photo: Christopher Polk / Getty Images

Angelenos turn out for Fashion's Night Out

Fno 09 max 1

Fred Segal Melrose is Los Angeles’ high-end general store (in truth it’s a series of stores, including Ron Herman and Ron Robinson), so it was no surprise that the block-long building was the epicenter for Vogue magazine’s  Fashion’s Night Out celebration Thursday night.

By 8 p.m. the valet parking lot was full — a sure sign that a place is happening. Shoppers from Pasadena and Hermosa Beach might not have been buying haute designer pieces such as a Martin Margiela wig jacket at Ron Herman, but they were happily forking over $39 for LnA music T-shirts and were buying pieces from the affordable Kate Moss for Topshop collection.

Retailers were smiling at the turnout. “I’m pretty shocked by the people here,” said Oliver Peoples founder Larry Leight, whose eyewear brand had a dedicated section at Ron Herman. “It feels like they’ve been hiding.”

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On Saturday, Tarina Tarantino's 'My Pretty' launch on Melrose

Accessories designer Tarina Tarantino makes an in-store appearance Saturday to launch her "My Pretty" "Wizard of Oz"-themed collection and book. Tarantino will sign copies of the tome from 2 to 4 p.m. Get a free copy of "My Pretty" and a special gift with purchase. Select accessories will be 20% off.

7957 Melrose Ave., Los Angeles. (323) 651-5155. Noon to 5 p.m.

-- Max Padilla

Tarina Tarantino goes over the rainbow with new 'Wizard of Oz'-themed jewelry

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