A new boutique called Stylehaus opened this week at Melrose Place, right next to some of L.A’s most posh shopping destinations such as Carolina Herrera, Marc Jacobs, Oscar de la Renta and Chloe. But while Stylehaus is stocking high-end labels (as well as a contemporary and vintage selection) on par with its neighbors, it will also be charging a $1,000-a-year fee, because this store is for members only.
There’s an application and referral system as well. Think Soho House, but for shopping, complete with a 24/7 concierge, closet consultations and one-on-one stylist service.
Marina Monroe, creative director of Stylehaus, was inspired to start a store that focuses on personal attention after spending a decade in retail and styling and realizing that the commission-based system of selling clothing put an uneasy pressure on customers.
Stylehaus salespeople don’t work on commission, but there is the pressure of being accepted as a member. Once you’re accepted, you can shop freely (well, not that freely, they’ve got your $1,000 membership fee remember? Which doesn’t dock anything from the designer price tag, though you are privy to personal attention, trunk shows and pre-orders on the next season’s goods) with your appointed stylist who keeps a dossier of your likes, dislikes, seasonal shopping budget and shopping habits. Items are pre-pulled for clients to peruse, try on and possibly buy but without the pressure of swiping a card.
Prospective customers can purchase a day pass to the store for $100. This includes the stylist service with help putting looks together. The day pass does not include a closet consultation, mainly entrance, access to the clothes, advice from appointed style staff and an idea of whether this kind of shopping experience is for you.
Stylehaus is sort of a hybrid shopping experience, combining some of the most ubiquitous aspects of the way we shop today. There’s the member’s only aspect, which is found with so many flash sale sites (sans fee, but with membership), trunk show access for next season’s purchases like Moda Operandi and of course, a personal stylist, which with reality shows, competitions and celebrities on countless red carpets, everyone’s just gotta have.
To apply for a membership, visit www.stylehaus.com.
Stylehaus, 8459 Melrose Place, West Hollywood.
-- Melissa Magsaysay
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Photos, from top: Stylehaus exterior and interior. Credit: Quoc Ngo