Musings on the culture of keeping up appearances

All the Rage

Category: Melrose

Member's-only Stylehaus opens at Melrose Place

Stylehaus at Melrose Place
A new boutique called Stylehaus opened this week at Melrose Place, right next to some of L.A’s most posh shopping destinations such as Carolina Herrera, Marc Jacobs, Oscar de la Renta and Chloe.  But while Stylehaus is stocking high-end labels (as well as a contemporary and vintage selection) on par with its neighbors, it will also be charging a $1,000-a-year fee, because this store is for members only.

There’s an application and referral system as well. Think Soho House, but for shopping, complete with a 24/7 concierge, closet consultations and one-on-one stylist service.  

Marina Monroe, creative director of Stylehaus, was inspired to start a store that focuses on personal attention after spending a decade in retail and styling and realizing that the commission-based system of selling clothing put an uneasy pressure on customers.

Stylehaus salespeople don’t work on commission, but there is the pressure of being accepted as a member.  Once you’re accepted, you can shop freely (well, not that freely, they’ve got your $1,000 membership fee remember? Which doesn’t dock anything from the designer price tag, though you are privy to personal attention, trunk shows and pre-orders on the next season’s goods) with your appointed stylist who keeps a dossier of your likes, dislikes, seasonal shopping budget and shopping habits. Items are pre-pulled for clients to peruse, try on and possibly buy but without the pressure of swiping a card.

Prospective customers can purchase a day pass to the store for $100. This includes the stylist service with help putting looks together. The day pass does not include a closet consultation, mainly entrance, access to the clothes, advice from appointed style staff and an idea of whether this kind of shopping experience is for you.

Stylehaus is sort of a hybrid shopping experience, combining some of the most ubiquitous aspects of the way we shop today. There’s the member’s only aspect, which is found with so many flash sale sites (sans fee, but with membership), trunk show access for next season’s purchases like Moda Operandi and of course, a personal stylist, which with reality shows, competitions and celebrities on countless red carpets, everyone’s just gotta have.

To apply for a membership, visit

Stylehaus, 8459 Melrose Place, West Hollywood.

-- Melissa Magsaysay


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Photos, from top:  Stylehaus exterior and interior. Credit: Quoc Ngo

Level 10 Lux opens on Melrose, offers affordable prices in a glamorous setting

Everyone shops on Melrose Avenue for different reasons. Whether you’re searching for fluorescent, high-topped sneakers at Sportie LA or the perfect vintage floral dress to complete your bohemian wardrobe, Melrose has it all.

One of the newest additions to the block is the fashion-savvy, body-flaunting women’s clothing store Level 10 Lux. Nestled between American Vintage and Adam Saaks, the neon-green store opened its doors earlier this month but is hosting its official opening party Monday from 7 to 10 p.m.

“Level 10 Lux is unique,” said owner Vanessa Lee. Located in one of the most popular shopping districts in Los Angeles, it offers fashionable, trendy clothing at affordable prices.  But don’t mistake it for a smaller-scale H&M or Forever 21. Level 10 Lux is precisely for the girl who won’t shop at these stores and wear mass-produced styles, but who also can’t afford to regularly shop at Barney’s Co-Op or Fred Segal.

“We are the bridge between the two,” said Lee. “This is where the young girl who can’t spend much but still loves glamour comes to shop.”

The setting is glamorous too, with brightly colored clothing and accessories that pop against the spotless, white walls and ornate black chandeliers hanging from the ceiling.

Fashionistas can come here for one-stop shopping — stocking up on lacy miniskirts, mesh cut-out dresses, striped crop tops and patterned leggings, as well as leather handbags, studded pumps, velvet ankle boots, hats and jewelry.  Clothing ranges from $30 to $150 and accessories from $10 to $100.

The store is open from 11 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 7 p.m. on Sundays.
Level 10 Lux, 7565 Melrose Ave., Los Angeles; (323) 782-0065.

-- Jessie Schiewe

Photo: Level 10 Lux. Credit: Jessie Schiewe

Weekend Update: James Perse sample sale, Nordstrom South Coast offers Kate Somerville facials and more

6 Sample Sales

Starting Friday, James Perse throws a mega sample sale at Siren Studios Hollywood featuring weekend looks for men, women and baby. Live music entertains, while you snag the merch for way below retail prices. Credit cards accepted. 

1050 N. Orange Drive, Los Angeles. 10 a.m. to 8 p.m. Friday. 10 a.m. to 7 p.m. Saturday. 10 a.m. to 6 p.m. Sunday

On Saturday, Paige Denim has a sample sale featuring $40 jeans, plus Michael Stars' T-shirts, tanks, sweaters and activewear for 60% to 70% off retail prices. Major credit cards accepted.

12955 Chadron Ave., Hawthorne. 8 a.m. to 3 p.m.


This Saturday, the Colleagues, which has raised funds for the Children’s Institute since 1950, offers a special discount on menswear, including $25 blazers, $50 suits and tuxedos along with women’s designer dresses and jewelry.

3312 Pico Blvd., Santa Monica. 11 a.m. to 4 p.m. (310) 828-1629.

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Kiki de Montparnasse throws its first-ever sample sale in L.A. and New York

Kiki Luxury lingerie purveryor Kiki de Montparnasse isn't one to broker deals. A simple pair of lace panties from the label can run as high as $195.

But tough times call for deep sales, and the swanky shop is throwing its first-ever sample sale starting this weekend, at both its L.A. and New York locations.

From Saturday, April 3, through Sunday, April 11, the company will host an in-store sample sale, featuring one-of-a-kind and past-season samples, plus items from the brand’s vintage, apothecary and home collections.

Discounts vary, but can run as deep as 75% off retail price. Hours for the L.A. boutique (8280 Melrose Ave.) are 11 a.m. to 8 p.m. daily.

The brand, which specializes in bridal and special event lingerie, was named for Alice Ernestine Prin, aka Kiki de Montparnasse, a French artist's model, nightclub singer, actress and painter who helped shape the hyper-bohemian culture of 1920s Paris.

--Emili Vesilind

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Photo: A look from Kiki de Montparnasse' coquettish bridal collection. Credit: Kiki de Montparnasse.

Your morning fashion and beauty report: Michelle Obama fave Erdem honored, Carey Mulligan as Twiggy, 'Gossip Girl' and 'Glee' stars align, Danielle Steel has how many pairs of shoes?


Michelle Obama favorite Erdem wins first ever British Fashion Council/Vogue Design Fashion Fund Award [Telegraph]

A look at the work and fans that got him there [Telegraph] 

The Same Guy, men's and women's clothing purveyor, is taking over former Ed Hardy space on Melrose [Blackburn + Sweetzer]

Online sale alert at J.Crew: additional 30% off! [FabSugar]

Stars of "Gossip Girl" meet the "Glee" club in new ad campaign for Op brand [People]

LaToya Jackson stars in ad for luxury hand salve Dream Cream [WWD]

Carey Mulligan channels Twiggy in shoot for Wonderland magazine [Daily Mail]

Wild looks from Toronto Fashion Week [BellaSugar]

The very well-shod novelist Danielle Steel reportedly has at least 6,000 pairs of Louboutins [Huffington Post]  

-- Susan Denley

Photo: A look from Erdem's Spring / Summer 2010 collection  Credit: Jonas Gustavsson & Peter Stigter / For The Times

Helmut Lang store finds new home on Melrose Avenue

%31_multipart%3F1_multipart%3F2_image  The move of the Helmut Lang store from Croft Avenue around the corner to Melrose Avenue may not be huge geographically, but it's certainly significant now that the shop can actually be seen from the busy street.

The place had hid quietly behind the Theory store in West Hollywood, where most people would never find it and foot traffic was nonexistent. This week the merchandise has moved locations to a 1,125-square-foot space adjacent to the Theory women's store with an entrance at 8428 Melrose Ave.

Thankfully, the store (one of two free-standing Helmut Lang boutiques in America -- the other is in New York) has not lost its convenient parking.The lot between the Theory and Helmut stores is still available. 

Helmut Lang, 8428 Melrose Ave., West Hollywood

-- Melissa Magsaysay

Photo: Bird print dress from Helmut Lang spring 2010 collection / Helmut Lang

Events: Bourbon and brassieres at Jenette Bras

Jenette Bras, where "the alphabet starts at D," is having an event to assist men in buying Valentine's Day lingerie Thursday through Saturday. Gift ideas include the $100 Arabella set featuring black lace and pink ribbon detail and the Savannah push-up set in sapphire-colored lace ($119). Guys can also buy gift certificates for a custom in-store fitting for their gal.

4308 Melrose Ave., Los Angeles. (323) 665-7490. 6 to 8 p.m.

-- Max Padilla


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Arcade by Rochelle Gores hosts a Valentine's Day charity shopping event on Wednesday

Valentine’s shopping guide

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Arcade by Rochelle Gores hosts a Valentine's Day charity shopping event on Wednesday

On Wednesday, Arcade by Rochelle Gores hosts a Valentine’s Day charity shopping event to benefit the Noreen Fraser Foundation. Ten percent of sale proceeds that evening will go to the foundation, including Erdem dresses, Yigal Azrouel leathers and jewelry by red carpet maestro Neil Lane. The Noreen Fraser Foundation raises funds for new prevention methods, diagnostic tools and nontoxic therapies to treat women’s cancers along with its Men for Women Now initiative, inspiring men to support women in early detection tests.

8473 Melrose Ave., West Hollywood. (323) 944-0018. 6 p.m. to 9 p.m.

-- Max Padilla


Valentine’s shopping guide

PHOTOS: Great Valentine's Day gift ideas

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Shopping Update: Valentine’s week short list

N13F8Red_general Sales

Through Feb. 14, Tarina Tarantino is taking 20% off everything in store for a sweetheart sale. Check out the designer's “electric” heart pendants (reg. price $95).

7957 Melrose Ave., Los Angeles. (323) 651-5155. 11 a.m. to 7 p.m. Monday through Saturday. Noon to 6 p.m. Sunday.


Tuesday through Sunday, Henri Bendel partners with White Lilac, an Orange County floral designer, for a floral pop-up shop at Bendel's South Coast Plaza store. White Lilac is creating $50 Bendelized bouquets for sweethearts (delivery available) or for one to bring home to share. Bendel also stocks Valentine gifts, such as six new fragrances in an homage to store founder Bendel.

3333 Bristol St., Costa Mesa. (714) 557-1647. Noon to 6 p.m. Tuesday through Saturday.

On Thursday, Krista Everage Trunk Show features steeply discounted precious and semi-precious jewelry (prices start at $80) at this pre-Valentine’s Day event held at Ruth Bachofner Gallery, Bergamot Station. You can also sample artisanal wine, cheese and chocolate. RSVP to

2525 Michigan Ave., G-2,  Santa Monica. (310) 200-7334. 7 p.m. to 9 p.m.

Spas and Salons

Off the Third Street Promenade, Arcona Studio is offering daily specials leading up to Valentine's Day.  Book Arcona’s signature three-treatment by Saturday and take 20% off either facial contouring (sale price, $204) or organic enzyme peels ($276) when you book your first appointment. On Wednesday, take 40% off either the wine hydrating (reg. price $38) or tea tree mask (reg. $30) or both. On Thursday, take 40% off the anti-aging Peptide firming complex (reg. $72). On Friday, take 40% off the Night Breeze protective serum (reg. $52) or the Night Worker cream-gel hydrator (reg. $45) or both.

425 Broadway, Santa Monica. (877) 272-6620. 9 a.m. to 6 p.m. Monday through Saturday. 
On Saturday, Steam Salon is offering a Valentine’s Pamper Pretty Day for $100 (reg. $125), featuring mini-Steam deep-conditioning treatment, blow dry/style, manicure and a 20-minute chair massage. While getting pampered, help yourself to red velvet cupcakes and cinnamon-hot cocktails (a virgin version is available). Call the salon to reserve a spot.

314 N. Harper Ave., Los Angeles. (323) 966-0024. 11 a.m. to 5 p.m.

-- Max Padilla


PHOTOS: Great Valentine's Day gift ideas

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Photo: Tarina Tarantino's Multibead Pave heart necklace, reg. price $195. Credit: Courtesy Tarina Tarantino

Weekend Update: Decadestwo shoe sale to benefit Haiti, L.A. Eyeworks, PH8, Space 15Twenty 'Cupid' pop-up


Through Sunday, L.A. Eyeworks holds its annual sunglass sale, showcasing limited edition frames discounted up to 70%. Prices range from $25 to $200. Bring in frames purchased at sale starting Monday through Feb. 7 and receive 20% off prescription and custom sun treatments.

7386 Beverly Blvd., Los Angeles. (323) 931-7795. 10 a.m. to 7 p.m. Thursday and Friday. 10 a.m. to 6 p.m. Saturday. 11:30 a.m. to 5 p.m. Sunday.

On Saturday, Decadestwo is having one of its ballyhooed shoe sales -- with hundreds of pairs of Louboutins, Manolo Blahniks, Prada and McQueen heels for $150 or less -- but this time the shop is donating proceeds to Haiti relief efforts. Haiti-born actress Garcelle Beauvais is partnering with the boutique to raise money for Artists for Peace and Justice, a nonprofit that's leading support efforts on the island. Beauvais is also raiding her closet for goodies and enlisted her celebrity friends to chip in their red-carpet back stock. 

8214 Melrose Ave., Los Angeles. (323) 655-1960. 9 a.m. to 6 p.m.

Through Sunday, PH8 stores in Southern California celebrate “A New Year, a New You and a New Us” taking 25% off workout styles and offering a gift with purchase plus ponytail accessory, Luna bars and PH8 water. DJs spin at select stores. Check PH8 for locations. 


Friday, Urban Outfitters' Space 15 Twenty opens its Valentine's Day-themed temp shop Everything You Need to Get Ready for Cupid, carrying lingerie, tights, jewelry, perfumes, beauty and makeup goods. On Feb. 12 the store holds a reception from 6 to 9 p.m. with a kissing photo-booth, sweets, live music and a DJ set by Pearl Harbor.

1520 N. Cahuenga Blvd., Los Angeles. (323) 465-1893. 11 a.m. to 10 p.m. Monday to Thursday. 11 a.m. to 11 a.m. Friday. 10 a.m. to 11 p.m. Saturday. 10 a.m. to 10 p.m. Sunday. 

-- Max Padilla


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