Musings on the culture of keeping up appearances

All the Rage

Category: Media

Marc Jacobs sponsors an iPad app for V magazine's "New York" issue

E blast v3 V magazine's fall "New York" issue comes with its very own iPad application sponsored in large part by Marc Jacobs.

Created by tech development company Other Edition, the single-issue application showcases the contents of the entire magazine, including the cheeky cover shot of Lady Gaga and Marc Jacobs, photographed by Mario Testino. 

But the app additionally features behind-the-scenes video footage of Testino's work, a slew of advertisements and brand imagery for Marc Jacobs and Marc by Marc Jacobs photographed by Juergen Teller, an interactive fashion quiz feature (scores are ranked in real time) and a program that lets you customize your own V magazine cover.

Through the Marc Jacobs ad pages, users can also browse and shop through Marc Jacobs’s e-commerce store. The application is available to download for $1 at www.otheredition.com.

The concept of procuring the contents of an entire magazine — with bonus material to boot — for $1 leads us to wonder whether V and other magazines striving to attract readers aren't shooting themselves in the well-shod foot. With such fully loaded apps sprouting up, will readers slowly abandon the printed versions of their favorite publications?

Then again, not jumping on the iPad platform/iPhone platforms would surely mean commercial suicide. Tell us, are you thinking of canceling your snail-mail magazine subscriptions in favor of iPad or iPhone apps? Let us know in the comments section below.

-- Emili Vesilind

Photo: The cover of V magazine's "New York" issue, as seen on an iPad. Credit: V magazine

 

Vogue advances gray-hair chic with silver-tressed model Kristen McMenamy

Kristen McMenamy model gray hair It may be reduced to a blip on the beauty radar, but there's definitely a movement in the zeitgeist toward the acceptance and, well, coolness of gray hair -- on both youngins' (i.e. Lady Gaga and Kelly Osbourne) and older women.

We wrote about the emergence of gray-hair chic in last week's Image section. But since that went to press, Vogue's August issue debuted with a splashy fashion spread shot by photographer David Sims, starring 43-year-old former supermodel Kristen McMenamy, who's been boasting a Morticia Addams-style lanky silver mane recently.

McMenamy also graces the cover of Dazed & Confused magazine this month, her waist-length hair captured in mid-toss. But I like the way the Vogue spread treats her hair color almost as an incidental; the tresses are striking, but they're also often pulled back, letting the clothes -- sleek '70s-inspired day wear from Stella McCartney, Fendi and Akris --  steal the show.

Additionally, it's a treat to see one of the '90s' more nontraditional supermodels come back into the spotlight.

McMenamy, who came of age in the industry alongside still-ubiquitous Kate Moss, also walked in the fall 2010 Viktor & Rolf and Calvin Klein shows -- her gray mane giving her a goth, almost ghostly presence.

-- Emili Vesilind

Photo: Kristen McMenamy in Vogue. Credit: David Sims for Vogue

Women's website Glo brings savvy style coverage to MSN.com

Glo,jpg It's been in development since last year, but MSN has finally launched its new women's lifestyle, fashion and beauty website, Glo

The site, a joint venture between MSN, Hachette Filipacchi Media and L.A.-based TV and interactive company BermanBraun, officially debuted at midnight Tuesday. Brimming over with content in the style, beauty, relationship and home categories, it's geared toward women 35 and older (which MSN already caters to in abundance).

Former Elle magazine group online director and brand development director Anne Weintraub is the site's executive editor — and she's hired a crack team of veteran editors to back her up, including senior editor Ingrid Schmidt, most recently the copy director for J. Crew; beauty editor Abby Gardner, who was an editor for Fashionista.com; and style editor Lilah Nicolaidis, a former West Coast editor for Elle.

The short, photo-heavy stories on the site (there are lots of photo galleries) cover a wide swath of female-friendly subjects, including the return of bright pink lipstick and Americana-inspired fashion, why romance novels "are smarter than you think," and the best music lyrics for life's major moments.

Features on the site include the ability to "scrapbook" (save) items, photos and ideas from the site, as though they were tearing them out of a magazine; the integration of Bing, Microsoft's newish search component; and full-screen photo galleries.

As with BermanBraun's first site for MSN, the uber-successful entertainment portal Wonderwall, Glo is accessible at Glo.com, as well as through the MSN home page. And major advertisers have already jumped on board, including Vaseline, JCPenney and Fox Broadcasting Co. 

-- Emili Vesilnd

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Photo: A home page image from Glo. Credit: Glo.



Burberry brings its fall/winter 2010 runway show to Hollywood


Burberryfw2010
“This is the 'Avatar' of the fashion world,” said Daily Beast editor Tina Brown, who hosted Burberry’s screening of its fall/winter 2010 show in 3-D last night at Milk Studios in Hollywood.  The editrix and  entertainment insiders, stylists and perennial partygoers mingled around the theater style seating set up in Milk Studios’ largest sound stage.

Burberrymilkstudios
Unlike most Hollywood fashion parties, there was a lack of young celebrities dolled up in borrowed designer duds and posing for paparazzi. This was a more low-key event, where the only starlet I spotted was Ashley Tisdale – not someone I would generally associate with Burberry -- unless the brand  considers her America’s answer to its campaign star and "Harry Potter" actress Emma Watson?


Guests soon slipped on Burberry 3-D glasses and took in a screening of the runway show, which opened interviews of Anna Wintour, Claire Danes and Kate Hudson, who attended the show in London (eight hours before the L.A. screening).  Pieces from the collection were also available for pre-order online that morning. “Everyone in my office at Vogue will be sitting in front of their computers with their credit cards,” said Wintour, who was in London just to catch the Burberry show.


The coat-heavy collection was styled over body clinging lace pieces and thigh-high leather boots. Exaggerated collars and double buckle cuffs on aviator style jackets were striking versions of the shearling-lined bomber shape. The jackets would have made “Amelia” a more interesting flick if Hilary Swank had worn something as sharp.

-- Melissa Magsaysay


Photos: Top, a look from the Burberry fall/winter 2010 runway show in London. Credit: Charles Gallay / Getty. Middle left, Burberry's 3-D glasses are presented on silver platters. Credit: Hollywood/Alastair Grant, Associated Press. Middle right, Burberry 3-D glasses and case. Credit: Adam Tschorn.

Crossing the line? LOFT barters gift cards for blog coverage

Loft gift cards for blog coverage An e-mailed invite from LOFT (also known as Ann Taylor LOFT) circulated amongst fashion bloggers last week with an unusually pointed -- and some might say, inappropriate -- footnote attached.

The invite was for an "Exclusive Blogger Preview!" of LOFT's Summer 2010 collection, to be held on Jan. 26 at the Industria Superstudio in New York. "Come take a sneak peek at LOFT's Spring 2010 collection before anyone else!" the flier urged, promising a special gift to all attendees and entry into a "mystery gift card drawing."

But at the bottom, in small print, the company got down to business, stipulating: "Please note all bloggers must post coverage from our event to their blog within 24 hours in order to be eligible. Links to post must be sent to [address], along with the code on the back of your gift card distributed to you at the event. You will be notified of your gift card amount by February 2. Gift card amounts will vary from $10 to $500."

So, essentially, there's nothing mysterious about the "mystery gift card drawing." The mass fashion company is clearly bartering coverage of its new collection on blogs in exchange for gift cards. And -- from the sound of the sliding scale card values -- the bigger and better your coverage, the greater your reward.

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