Musings on the culture of keeping up appearances

All the Rage

Category: Media

Mr. Porter, 'Suits' wheel out a bicycle promo built for two

MRPorter_Suits_bikes
If your daily commute across Los Angeles Wednesday (or Thursday) finds you crossing paths with a well-heeled, two-wheeled flash mob, it's not a crowd scene dream sequence being shot for a Pee-wee Herman movie, it's a cross-promotional awareness campaign between USA Network's legal drama "Suits" (which kicks off its second season June 14) and the men's luxury shopping site Mr. Porter.

Groups of identically clad gents -- decked out in gray Acne suits and white Converse sneakers -- are set to bicycle the streets of Los Angeles, San Francisco and Chicago on Wednesday and Thursday, handing out copies of the website's "Mr. Porter Post" publication along the way. For anyone unfamiliar with the show, the bicycle part of the equation is a nod to "Suits'" bike-riding, suit-wearing Mike Ross character (played by Patrick J. Adams). 

The velo fellows kicked off the promotion Tuesday in  New York City (where the TV show is set and Mr. Porter's U.S. offices are located) with the rolling panache mob taking to the streets and a fashion show of "Suits"-inspired looks curated by the Mr. Porter team on the High Line.

As part of the promotion, Mr. Porter has a dedicated "Suits and Style" web page that can be found here. As for the second season of "Suits," that can be found on your local USA Network channel starting Thursday at 10 p.m./9 Central.

RELATED:

Q+A: Gabriel Macht 'Suits' up for USA

Details, Kaleidoscope to help men shop Coachella style

Mr. Porter meets Malibu: Men's luxury shopping site celebrates SoCal cool

 -- Adam Tschorn

Photo: A publicity photograph shows the kind of suit-wearing, bike-riding spectacle that will wheeling about the streets of Los Angeles on Wednesday and Thursday as part of a joint awareness campaign between the TV show "Suits" and the men's shopping site Mr. Porter. Credit: Mr. Porter

Details, Kaleidoscope to help men shop Coachella style

Coachella Style 2011
Yes, one part of the Coachella convergence of music and style is about pairing bands with brands (a topic Times fashion critic Booth Moore wrote about for Sunday's Image section). But the other big part of it is the opportunity for fashion folks to observe what the festival crowd is wearing.

Street style photographs (perhaps "field style" is more accurate) of festival fashions now routinely make their way to service-oriented "get the look" articles in fashion glossies and style blogs, many of which end up running long after the event (or in advance of the following year's).

But this year Conde Nast men's magazine Details, in partnership with shopping app Kaleidoscope, plans to dramatically shorten that turnaround time to 72 hours, serving up a shoppable gallery of five to 10 men's looks from Coachella's first weekend (April 13 to 15) to the magazine's website by that Sunday night. According to a Details representative, the gallery will grow by an additional look each day during the following week that will capture the stylish either at the festival or one of the many Coachella-adjacent parties. Another handful of images, culled from the festival's second weekend, will make for a total of 20 to 25 shoppable looks. 

What Kaleidoscope brings to the table is technology that analyzes the images, breaks them down by garment (i.e. poncho, striped cardigan, war bonnet, five-pocket jeans and the like) and suggests where -- from a list of Details' retail partners that includes Mr. Porter, Nordstrom, Neiman Marcus and Saks -- the item (or a very similar one) can be purchased. To get a feel for how the technology works,you can test drive a demo version of the company's mobile app, which is currently only available for Android devices, at Kaleidoscope's website.

According to Details' announcement, this is the first time any magazine has used Kaleidoscope's technology. "We are piloting this at Coachella," said the publication's editor-in-chief, Dan Peres. "But hope to scale the model to be used in in many different ways.” Peres also noted that the technology fits with the Details readership, which research indicates is "socially savvy and hyper-engaged."

"They are 105% more likely than the average man to post on social networking sites and four times more likely to Tweet brand recommendations, like a brand on Facebook, and recommend a product online,” Peres said.

If it works as described, the combination of Kaleidoscope's technology, Details' festival fashion photos, the retail partners' ability to deliver in-stock goods, and the two-weekend Coachella schedule could result in a kind of micro trend where what's worn in weekend one can directly influence what's purchased for -- and worn to -- weekend two.

Throw in the fact that both weekends will have the same lineup of musical acts and it looks like we're in for a massive case of déjà vu in the desert.  

 RELATED:

Coachella essentials

Coachella musicians hip to fashion

Critic's Notebook: Coachella remodels itself

-- Adam Tschorn

Photos: Details magazine and Kaleidoscope are teaming up to make festival looks -- though not necessarily the ones on display at the 2011 Coachella Valley Music and Art Festival -- easily shoppable through an online gallery. Credit: Brian van der Brug/Los Angeles Times.

London Fog unveils sultry spring 2012 campaign starring Nicole Scherzinger

Scherzinger London Fog Spring 2012 Campaign
Right on the heels of news that Nicole Scherzinger has been ousted as judge on Season 2 of "The X Factor" comes the unveiling of her second efforts as the face of London Fog.

Scherzinger, whose appearance in the brand's fall and winter 2011 advertising campaign included shots of her in a black puffer trench coat, appears to have cranked the sultry setting all the way up to 11 for spring 2012 by apearing in a variety of provocative, shoulder- and leg-baring images and behind-the-scenes photos in which she seems to be wearing little more than a trenchie and a pair of lusty librarian eyeglasses.

The now-former "X Factor" judge, former Pussycat Doll and Season 10 winner of "Dancing With the Stars" follows in the footsteps of bold-faced names such as Gisele Bundchen, Eva Longoria (with husband Tony Parker) and "Mad Men" actress Christina Hendricks, all of whom have fronted for the outerwear label that dates to 1923 and is owned by New York City-based Iconix Brand Group.

RELATED:

Nicole Scherzinger out as judge on 'The X Factor'

Benetton's ad campaign: Can anything still shock us?

On television, merchandise has landed a starring role

-- Adam Tschorn

Photos: Images and behind-the-scene photos from London Fog's spring 2012 marketing campaign, which was shot in Los Angeles. Credit: London Fog

Gillette taps Benjamin, Brody and Bernal for ProGlide Styler ads

  Gillette Proglider Ambassadors
Gillette has enlisted a trio of celebrities -- André 3000 Benjamin, Gael García Bernal and Adrien Brody -- to serve as brand ambassadors for its newest grooming gadget.

The Gillette Fusion ProGlide Styler, which hits store shelves in February. The ad campaign was announced Jan. 18, the same day glossy, full-page ads featuring the three mustachioed musketeers started appearing in the February issues of men’s fashion magazines like GQ. The campaign indicates parent company Procter & Gamble’s desire to move into the area of facial-hair grooming, which, according to research cited by Gillette, is now common among nearly 40% of North American men.

The  research also revealed that men buy all manner of razors, scissors and trimmers to maintain their individually defining tonsorial topiaries and consider it “a complicated and frustrating grooming process," Gillette said.

Gillette’s solution was to meld one of its Fusion razors with a Braun trimmer (Braun is also owned by P&G) into something that looks like a grooming version of those Transformer toys that fold from a robot into a car. It allows for a traditional wet shave on the straight-away skin and detailed curve-hugging and edge-defining where needed. 

We’ll be testing and reviewing one of these creatures ourselves closer to the rollout (it's slated to debut online and in stores early next month with a suggested retail price of $19.99), and we chatted  briefly with one of the celebrities putting his best face forward in the campaign. 

Gillette Fusion ProglideBernal, an actor best known for roles in “Motorcycle Diaries,” “Babel” and “Y Tu Mama Tambien,” spoke to us last week about his role as product pitchman, the power of facial hair and the celebrity mustache he wishes he had.

Where are you and what kind of facial hair do you have right this instant?

I’m in Buenos Aires right now -- I live part of the time here and part of the time on Mexico City -- and at the moment I’ve just come from three weeks' holiday on the beach in Mexico, so I have a full-grown beard. Tomorrow I will have to shave.

Have you worked with Gillette on other ad campaigns?

No, this is my first time and it was quite a surprise. As an actor you just do your everyday kind of work with uncertainty from one day to the next and then you get invited to do a campaign like this and it’s exciting.

Does being a brand ambassador mean you’re contractually required to have some sort of complicated facial hair if you’re not in a movie that requires otherwise?

(Laughing) No, but I was fortunate to get one of those ProGlide Stylers before a lot of people did -- that was one of the privileges of the campaign. People are generally lazy about organizing their grooming and trimming things, and for someone like me who travels a lot, having the two things in one product makes it easier to travel with.

Now that you’ve got one, do you feel compelled to do some complicated facial hair styling?

Who knows. The good thing about not being in a film or play at the moment is that I can do whatever I want with it. I’v never had a mustache so maybe I’ll go with a mustache.

Is there a default style of facial hair you prefer when you’re not in a role?

Everyone is surprised when I tell them I haven’t had a haircut I’ve wanted for the last 12 years. I never have it the way I want to because if I’m not working I’m letting it grow for the next job. And the same thing happens with facial hair. It’s better to arrive with a full-grown beard and have it cut and styled the way the character needs. It’s better to have stuff to work with.

Does facial hair help you get into character?

Absolutely. It’s fantastic how facial hair can change someone’s face or expression, sometimes with unintended consequences. Someone can grow a mustache and look incredibly taciturn and serious compared to how joyful they are in real life.

If you could have your pick of any celebrity facial hair at all –- one beard or mustache -- what would it be?

The guys from ZZ Top – or maybe that mustache that Daniel Day Lewis had in ... what was that movie?

“Gangs of New York”?

Yes – that’s the one!

RELATED:

Buzzed, all by yourself

Razor blade redux: the power of one

The Art of Shaving celebrates Beverly Hills flagship

-- Adam Tschorn

Photos: At top, Gillette's ad campaign for a new facial grooming tool includes, from left, musician André 3000 Benjamin, actor Gael García Bernal and actor Adrien Brody.  At bottom, the Gillette Fusion ProGlide Styler ($19.99) combines a wet-shave razor blade with a Braun trimmer. Credit: Gillette

Cindy Crawford's daughter lands Young Versace campaign

KaiaGerberYoungVersace

Like mother, like daughter. Supermodel Cindy Crawford's 10-year-old daughter Kaia Gerber is the face of Young Versace's inaugural campaign. The kid's line (ages 0 through 12) will feature signature Versace details such as Medusa heads, gold studding and an overall edgy, rock 'n' roll vibe. It debuts this spring.

Crawford famously modeled for the Italian house during the early 1990s and was on set to watch her daughter step in front of the lens of fashion industry heavies -- photographers Mert Alas and Marcus Piggott.

"I'm so thrilled that Kaia was chosen to be part of the first Young Versace campaign," said Cindy Crawford in a news statement. "I have so many fond memories of the times I spent with Gianni and Donatella."

Though Gerber looks far older than 10 in the ad, at least it's tastefully done (considering all the controversy over 10-year-old Thylane Lena-Rose Blondeau appearing in French Vogue last year) and she certainly seems to have been blessed with her mom's gorgeous hair.

-- Melissa Magsaysay

RELATED:

Fashion News: Mary Tyler Moore, President Obama fete Betty White

10-year-old Vogue model: Pretty or weird?

Photo: Kaia Gerber in the Spring/Summer 2012 Young Versace campaign. Credit: Versace

Elizabeth Street, a new app for stylish moms

Elizabeth Street
If it seems as though there's an app for everything these days, consider this: There wasn't one that specifically addressed uber-fashionable moms, at least not until now.

Elizabeth Street is a new iPad app with recommendations from a global network of haute moms who share tips on everything from where to buy kids' riding boots in New York to how to find the best birthday cakes in Los Angeles. There also are contributions from London; Milan, Italy; and Paris, and new cities will be added monthly.

In L.A., Eastside and Westside moms contributed, including stylist-designer Rachel Zoe, restaurateur Caroline Styne, artist Karen Kimmel and Los Angeles County Museum of Art curator Christine Y. Kim (whose tips are in the screen grab above).

The project is the brainchild of Emanuele Della Valle,  son of Italian fashion giant Tod's Chief Executive and President Diego Della Valle. He tapped L.A. journalist and Foodinista blogger Heather John Fogarty to help launch the app, which costs $4.99 per city. 

For information, see ElizabethStreet.com.

— Booth Moore

RELATED:

Children's organic clothing: fashions for a small planet

School lunchboxes: how to make them eco-friendly

Credit: Image courtesy of Elizabeth Street

Fashion News: Gaga criticizes critics, Ecclestone launches a line

Rage ecclestone lady gaga
Lady Gaga gives fashion critics in general -- and the New York Times' Cathy Horyn in particular -- a tongue-lashing in a "memorandum" published in the September issue of V Magazine. Titled: "Extreme Critic Fundamentalism," the open letter begins with the question: "Doesn't the integrity of the critic become compromised when their writings are consistently plagued with negativity?" [V Magazine]

Petra Ecclestone, the 22-year-old heiress who recently made headlines when she bought the Spelling mansion, is getting ready to launch an accessories line called Stark during the upcoming New York Fashion Week, reports industry trade paper WWD. [WWD, subscription required]

Katherine Hooker, a London designer who has worked with the former Kate Middleton and now duchess of Cambridge since 2005, will be holding a trunk show at the London Hotel in West Hollywood on Tuesday and Wednesday, reports our fashion critic Booth Moore. [All The Rage]

Earlier this week, after we mentioned that a Vermont company had launched a charity T-shirt with profits going to Red Cross efforts to aid Vermont victims of the floods, several readers pointed out a similar effort that channels funds to the Vermont Food Bank. The "I Am Vermont Strong" T-shirts can be seen (and ordered) by clicking here.

According to WWD, men's magazine Details is entering the e-commerce arena by inking a long-term partnership with the upscale men's shopping website Mr. Porter, to feature the etailer's product -- curated by the glossy's editorial staff -- on the magazine's website. [WWD, subscription req'd

-- Adam Tschorn

RELATED:

Petra Ecclestone buys Spelling mansion for $85 million

First look: A peek inside 'Lady Gaga X Terry Richardson'

Mr. Porter meets Malibu: Men's luxury shopping site celebrates SCal cool

Photos, from left: The newest resident of the Spelling mansion, Petra Ecclestone is launching an accessories line during New York Fashion Week (Credit: Valerie Macon / Getty Images); Lady Gaga (in her MTV VMA garb) has some choice words for fashion critics in the September issue of V Magazine (Chris Pizzello / Associated Press).

Fashion News: Rosie Huntington-Whiteley flaunts her body for Burberry

6a00d8341c630a53ef01543377d0da970c Blogger Tavi Gevinson's new Web magazine Rookie will debut Monday, giving her fellow teens something to peruse right before they go back to school. But this kid's no rookie when it comes to wrangling celebs to participate; apparently Zooey Deschanel, Jack Black and Dan Savage are set to contribute to the site. [WWD]

Hugh Laurie, who plays the grouchy and somewhat dishelved Dr. House, is making the leap to model as the new face for L'Oreal's Vita Lift 5, a men's anti-aging skin care line. [Telegraph]

Someone a bit more familiar with being the face of a brand is Rosie-Huntington Whiteley, who is appearing in ads for Burberry's new fragrance range, appropriately called Burberry Body. In the campaign video, the former Victoria's Secret Angel flaunts her body (natch) wearing nothing more than an iconic Burberry trench. [Telegraph]

In other body news, svelte supermodel and Project Runway host Heidi Klum shares her favorite outfits that she's worn over the years, saying, "Critics may not always agree with my choices but, ultimately, I dress to impress me." [Style List] 

"Pan Am" actress Christina Ricci appears on the cover of Nylon magazine looking like a hot pants-wearing deer in headlights. In the issue she ponders the rules of what makes clothing vintage (seven years, according to her and her stylist) and discusses dressing her tiny frame [People Style Watch]

There is no shortage of strange and ridiculous behavior on TLC's "Toddlers & Tiaras," but in Wednesday night's episode one 4-year-old contestant takes to stuffing her, um, bra/chest (?) and backside with padding to look more accurately like Dolly Parton in the "Outfit of Choice" portion of the competition. And you thought spray tanning a 7-year-old was bad ... watch the clip here [TLC]

RELATED:

Adele is a classic hit at the MTV VMAs

Your Stylist: Switching up your scent for fall

Celeb favorite Simone Camille bags launches Skins for fall

-- Melissa Magsaysay

Photo: Rosie Huntington-Whiteley at the opening ceremony of the Moscow International Film Festival. Credit: Natalia Kolesnikova / AFP/Getty Images

Jane Pratt launches the saucy xoJane.com

Image

Jane Pratt is back. And she's more irreverent than ever.

The former Jane and Sassy magazine editor-in-chief — who shot to fame by pushing the envelope on teen sex and body issues at Sassy — launched xoJane.com this week, a website "where women go when they are being selfish, and where their selfishness is applauded," reads the project's tag line.

The site — which Pratt called the “anti-iVillage” in last Friday's AdWeek — launched with an ironically named "Fancy Fashion Story" featuring interesting (as opposed to project-pushing) celebs including Estelle, Helena Christiansen, Marilyn Minter, Pratt's best friend, Michael Stipe, and David Arquette, who, when asked about Pratt, said, "You know, I like people that are cool that donʼt cross into 'Iʼm a hipster, Iʼm too cool.' And thatʼs what Jane is to me."

The departments, which span fashion, relationships, tech and lifestyle categories (as they did in Jane and Sassy) are all under the gentle heading "May We Suggest," and feature hilarious, borderline Onion-esque headlines such as "I hate Radiohead," I Can't Date You Unless You Have A Smartphone and "Does Anyone Else Gag Down Water?"

There's also plenty of straight-talk from Jane, including a personal essay/blog titled, "Yes, I'm Exactly Twice As Old As When I Started Sassy — Want To Make Something Of It?" and self-deprecating blogs that will surely snatch the hearts of her thirtysomething fan base, such as "Jane Pratt, Worst Mom in the World: Sext Edition." (Sample snippet: "We had a good talk last night before bed about how you get a guy/girl to go out with you. She's 8.").

So far, we're loving the site's unapologetic tone, funny-ironic blogs and mix of high and low photography. It's also just nice to have Pratt back in the conversation.

-- Emili Vesilind

Photo: The home page of xoJane.com. Credit: xoJane.com

 

WWD celebrates a century of covering the business of fashion

Dior Iconic fashion trade publication Women's Wear Daily (WWD) is celebrating its 100-year anniversary with a special issue available on newstands Monday.

The 321-page commemorative issue, which is priced at $12.95, chronicles some of fashion's most game-changing moments from the past century.

The centerpiece article, “The 100 Remarkable Moments,” takes a look at the designers, celebrities, trends and events that have shaped fashion since 1910. We're talking flappers, first ladies, the dawn of hip-hop style and style milestones such as the debut of Christian Dior's "New Look."

Other features in the issue include “We Said It,” a rundown of fashion lingo that originated at WWD (i.e., former publisher John Fairchild coined the term “Fashion Victim”); “Life and Times,” a visual history of WWD from 1910 to 2010; “Almost, Almost Famous," which rehashes early WWD interviews with some now-famous faces; and “They Said It," featuring hundreds of WWD quotes from some of the past century's most memorable personalities.

A must-read for true-blue fashion fans.

--Emili Vesilind

Photo: A page in WWD's commemorative issue showing Christian Dior in 1947. Credit: Women's Wear Daily.

 

 

 


Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Video



Tweets and retweets from L.A. Times staff writers.





Archives
 

Categories