What better place in the world than Las Vegas for a numbers game?
Chanel pulled out all the stops this weekend in Las Vegas to celebrate 10 years of luxury in Sin City and the renovation of the boutique at the Bellagio. (The newly remodeled boutique opens Monday with several limited-edition Las Vegas-themed products, including a killer hot pink crystal-encrusted flap handbag with dice charms hanging from the chain and a nail polish shade called "Gold Fingers.")
The festivities began Friday night with the opening of "Numeros Privees: A Journey Through the World of Chanel," an installation and dinner celebrating the design codes of the French fashion house, including pearls, camellia flowers and quilting.
Guests came in from the East and the West traveling on chartered jets and in a fleet of CC-logoed cars to the Wynn Las Vegas. The group was a mix of clients and celebrity friends, including Jessica Alba, Rachel Zoe, China Chow, Diane Kruger, Lily Collins, Alexa Chung and Dree Hemingway, all of whom were dressed in their Chanel finery.
The evening began with cocktails and a walk through the 10-room installation. The first stop? One imagined it could be Karl Lagerfeld's doll house -- a room decorated with Coco Chanel-print wallpaper, curtains and pillows -- filled with dolls with a likeness to Coco Chanel, dressed in miniature Chanel jackets.
Next door, room 2.55 paid homage to the quilted, chain-handled Chanel 2.55 handbag with 24 video screens showing the details of how craftsmen cut, stitch and assemble each bag. A re-creation of Chanel's legendary Paris apartment at 31 Rue de Cambon was another stop on the tour. There, the lush peacock-printed wallpaper, Coromandel Chinoiserie screens and fresh camellia flowers were reminders of how those design motifs continue to influence Lagerfeld today.
Other rooms celebrated Chanel watches, fine jewelry and perfume. But the most popular room featured the ultimate arcade games, where guests (like Zoe, above) could try their luck at a classic claw machine filled with bracelets, cosmetics and other Chanel trinkets for prizes.
Afterward, the party moved next door to a darkened dining room space with a speakeasy vibe. And with Chinese New Year fast approaching (and nearly every hotel lobby and boutique window in town festooned with red dragons to attract Chinese tourists), everyone was delighted to dine on dim sum. The night ended with a performance by the rockabilly singer-songwriter Imelda May. And for those who were still on their feet, Chanel had one final number: late-night dancing at the new 1 Oak club at the Mirage.
-- Booth Moore
Photos: Top, the "Numeros Privees: A Journey through the world of Chanel" installation. Middle top, left to right, Jessica Alba, Diane Kruger and China Chow at the event. Middle bottom, Rachel Zoe trying her luck at the arcade game at the event. Bottom, Poppy Devilleneuve, left, and Imelda May. Credit: Billy Farrell Agency