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Category: J Brand

J Brand launches ready to wear

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L.A.-based brand and celebrity denim go-to, J Brand, is branching out into ready to wear. The contemporary line, which hits stores this Friday, has a clean, minimal aesthetic, not unlike the logo-less, sleek skinny jeans that made the label famous back in 2005. Jbrand2

Pieces like cropped slim trousers, tailored blazers and fitted leather shirts come in a subdued, neutral color palette of black, gray, cream and muted pinks and lilac.

“We decided to move into ready to wear because we felt it was the time to elevate the brand and dress our customer around her jeans,” says J Brand CEO Jeff Rudes. And with all the chunky knits, buttery leathers and soft chambray tops in the collection, it’s not hard to see how everything here easily pairs back with denim.

This isn’t the first foray into fashion for the brand; they’ve done collaborations with Hussein Chalayan (where J Brand jeans appeared on the runway) and Christopher Kane, a spring 2012 collection full of high-waisted skinny jeans and shorts done in over-dyed pastels.

The J Brand ready to wear line ranges from $200-$1500 and will be available at jbrandjeans.com, Ron Herman, Saks Fifth Avenue, Intermix

--Melissa Magsaysay

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J Brand makes exclusive jeans to benefit City Year

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Photos: Looks from the J Brand ready-to-wear collection. Credit: J Brand

J Brand makes exclusive jeans to benefit City Year

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Celebrity favorite denim label J Brand has created three exclusive colors of its skinny-fit jean for women and girls with 100% of sales going to City Year, the nonprofit organization that aims to keep students in school and on track to graduate.

The jeans (out Tuesday) come in olive green, light khaki and a hue that resembles City Year’s signature red, and are sure to be a hit with loyal fans of the L.A.-based denim brand’s sleek and minimally branded styles.

The partnership between J Brand and City Year was helmed by DreamWorks’s Stacey Snider and CAA –- the Century City-based entertainment and talent agency powerhouse that, along with Star Avenue Capital, owns a majority stake in the denim company.

J Brand is not the first CAA affiliate to team up with City Year. Several of the agency’s celebrity clients have been involved with charitable events for the organization, and this collaboration is a prime example of synergistic projects between J Brand and CAA.

The J Brand jeans are $144 each and available at www.jbrandjeans.com.

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-- Melissa Magsaysay

Photo: Sales of the newly issued skinny-fit jeans are to benefit City Year. Credit: J Brand

Blues brotherhood turns out for WWD's denim forum

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The fashion trade paper WWD chose the city at the epicenter of the premium denim industry as the site of its first-ever daylong discussion of blue jeans business, and the brotherhood of bluebloods obliged by turning out in force, most plunking down $1,100 for a ticket.

You couldn't toss a copper rivet in the Blossom Room of the Hollywood Roosevelt Hotel on May 10 without hitting a denim demigod. The list of speakers included Adriano Goldschmied (most recently of Citizens of Humanity and GoldSign), François Girbaud (founder of Marithé + François Girbaud) and Paul Marciano, (co-founder and CEO of Guess Inc.). And the audience of more than 100 was crammed with a who's who of the blue crew, including Agave Denim's Jeff Shafer, Diesel's Stefano Rosso (son of founder Renzo Rosso), J Brand's Jeff Rudes, Hudson's Peter Kim and representatives from Lucky Brand, Levi's, Abercrombie & Fitch and Calvin Klein -- not to mention the man who served as the catalyst to the whole event, retailer Ron Herman, who is marking his 35th year in the blue jeans business.

In addition to providing a forum for the indigo elite to discuss the challenges their industry faces -- rising cotton prices, and inflation in China among them -- it provided WWD a platform for its renewed efforts to cater to denim's movers and shakers.

The forum, said Gina Sander, president and CEO of WWD's parent company the Fairchild Fashion Group, was intended to "telegraph how important your sector and the L.A. market is to our plans going forward," which she followed up by announcing that the Wednesday issue of the daily publication would be dedicated to coverage of interest to the denim trade.

Although I was able to attend only one of the day's three sessions, the insight into the world inhabited by the indigo impresario would have been well worth blocking out the whole day. Two of my favorite takeaways from the early-morning session happened to both come from Guess Inc. CEO and co-founder Paul Marciano.

The first was the advice to fellow attendees to read (or reread) Spencer Johnson's 1998 motivational book "Who Moved My Cheese?" "It will change your life," Marciano said. 

The second was his explanation of where the Guess brand name came from. (You must've wondered about it at least once, right?)

"It comes from a 1981 McDonald's hamburger [advertising] campaign," Marciano said. "My brother and I would drive past these billboards that were all over Los Angeles, and the word 'Guess' was in huge letters on the billboard with the words 'what's in a Big Mac' were below it in small letters. How stupid is that?"

Frankly, compared with some of the crazy denim brand names that have come and gone in the three decades since, I'd say not too crazy at all.

Although some of WWD's similar events (covering  the beauty and footwear sectors of the industry, for example) take place every other year, a WWD spokesman told All The Rage that based on the "tremendous response and reaction" to the inaugural outing, the sophomore installment of the denim forum in Los Angeles would be back for 2012.

If you can't wait that long, on-demand video of the May 10 event will be available at Fora.TV starting May 18 for $149 ($99 if you sign up prior to May 18). 

-- Adam Tschorn

Photo: Denim demigods François Girbaud, from left, Adriano Goldschmied and Ron Herman were among the speakers at WWD's first Los Angeles forum on the denim industry. Credit: Stefanie Keenan / Women’s Wear Daily

J Brand and Christopher Kane will collaborate on a collection

J-Brand-Christopher-Kane-for-5-x-5-e1284135587260 London-based Scottish fashion designer Christopher Kane, a favorite among trend-sparking celebs including Kate Moss and Chloe Sevigny, and L.A. denim company J Brand have announced a new business venture and collaboration.
 
Kane will launch a J Brand capsule denim collection as part of his 2012 Resort collection, scheduled to hit stores the end of this year.

Kane and Jeff Rudes, founder and chief executive officer of of J Brand, first met in February 2010 to discuss working together for J Brand's "5x5" project, which supported young British fashion design talent.

The meeting resulted in the creation of a limited-edition Christopher Kane / J Brand jean — curve-hugging gray camouflage-print pants with ankle zips (see photo at right.)
 
The new agreement stipulates that Kane and J Brand will produce a jeanswear collection using denim and other fabrics in J Brand's arsenal. The collection will be designed "to complement the Christopher Kane business," said a spokesperson for J Brand.
 
“I'm very excited," said Kane. "We have the potential to grow a very strong denim business and are thrilled to be working with the best in the business."

We're taking bets on what the collection will look like. Will the companies stick with variations on the skinny or delve into the hot new roomier silhouettes: trouser-cuts, flares and bell-bottoms?

-- Emili Vesilind

Photo: The first-ever Christopher Kane/J Brand jean. Credit: J Brand

Your morning fashion and beauty report: Andre Leon Talley explains how to dress for Oscars' red carpet, Britney Spears' new video rocks product placement

-- It's only a few more days till the Academy Awards and Vogue's editor at large Andre Leon Talley is hoping for a red carpet that's a bit riskier. "I get so tired of people on the red carpet wearing the same borrowed jewelry, same dress with train and a few little girls with messy hair," Talley told Martha Stewart on her daytime talk show Wednesday. "I want to see people like Cher. She came like she was on her way to Las Vegas. I want to see people who take risks with their Oscar dresses." Are you listening, Hollywood? [StyleList]

Abritney -- Britney Spears reportedly made about $500,000 on product placement in the video for "Hold it Against Me." How? In the video, we see her spritzing on her own Radiance perfume, and applying Makeup Forever cosmetics, for example. Sony and the dating site Plenty of Fish are among other featured-on-purpose brands. [StyleList]

-- Kate Moss has laid to rest speculation that she will design her own dress for her wedding to rocker Jamie Hince in July. She says she has asked John Galliano to create the gown. [Telegraph]

-- Keds have been a favorite on young feet for almost 100 years. Now the brand plans to venture into sportswear, with clothing aimed at the Millennials starting in spring 2012. [WWD] (Subscription required)

-- Gogosha Optique, a favorite in Silver Lake, plans to expand with a new shop slated to open on West 3rd Street in April. [Mondette] 

-- Christopher Kane is collaborating with Los Angeles based J Brand on a denim capsule collection for resort 2012. [WWD] 

-- Todd Snyder, formerly with Ralph Lauren and J Crew, plans to launch his own men's line for fall.  [WWD] (Subscription required) 

-- Susan Denley

Photo: Britney Spears, who indeed should be smiling because her new video rocks product placement to the tune of $500,000. Credit: Radek Pietruszka / EPA

Riller & Fount, designed by former J. Brand creative director Susie Crippen, has sample sale Saturday

Riller & Fount Sample Sale
Sample sale shoppers pay heed. Riller & Fount, a contemporary collection designed by former J. Brand creative director Susie Crippen and Marlena Ruiz, is clearing current and past season styles Saturday, priced from $20 to $60 -- 50% to 70% off retail. Riller & Fount is rooted in casual wear such as cotton jersey dresses, T-shirts and tanks in neutral shades.

Major credit cards accepted and, of course, cash is welcome.

308 E. 9th St., Suite 407, Los Angeles. (213) 683-8055.  Noon to 4 p.m.

-- Max Padilla

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Photo: Spring looks from Riller & Fount

Photo credit: Riller & Fount

CAA gets tangled up in blue, invests in J Brand jeans

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The future of fashion in the entertainment industry just came into a little clearer focus this morning, with the announcement that Star Avenue Capital has acquired a majority interest in downtown Los Angeles-based jeans maker J Brand.

You see, Star, which is based in Century City, is part of a partnership that includes New York-based private equity firm Irving Place Capital and Century City's talent agency powerhouse Creative Artists Agency. (Founded in 2009, this is Star's first deal.)

Does that mean we're going to start seeing J Brand jeans adorning the backsides of CAA's famous clientele (which includes Drew Barrymore,  Cameron Diaz and David Beckham) or popping up in affiliated film and TV projects ("Sisterhood of the Traveling Premium Pants," perhaps?)?

The answer is kind of.

"Sure, [CAA] will do all the logical product placement where it makes sense," Star Avenue Capital's

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J Brand launches a collection with Henry Duarte

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J Brand is on a roll with collaborations these days. The premium denim label, which recently partnered with London designer Hussein Chalayan on a capsule collection of dark-and-lovely jeans, is at it again -- this time teaming up with rock-inspired designer Henry Duarte.

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Weekly obsessions: Memorial Day barbecue essentials

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Planning or attending a backyard barbecue this Memorial Day weekend? Even though the affair will be casual, it’s the start of summer and you want to cover all your bases to look effortlessly chic, even if all you’re doing is sitting on a fold-out chair and eating hot dogs. Here are my picks for the most stylish, comfortable, all-day party clothes. Coronas not included.

See the items I'm obsessing about this week here.


-- Melissa Magsaysay

PAST WEEKS' OBSESSIONS

'80s, neon and graffiti-inspired pieces

Beach blanket bonanza

Photo: Yves Saint Laurent sunglasses, $250 at YSL boutiques. Credit: YSL


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