Musings on the culture of keeping up appearances

All the Rage

Category: Hotels

The Shop at the Standard Hotel reopens with hip local merchandise

Shop The rooftop bar with panoramic views of downtown L.A. isn't the only reason to frequent the Standard anymore. The hipster hotel has recently relaunched the Shop, a jewel box of a retail boutique that specializes in limited-edition items from edgy local designers. It's part of a trend of hotel gift shops going glam that Times Fashion Critic Booth Moore wrote about recently.

The 144-square-foot store, which shares space with Rudy's Barbershop on the ground floor, has also received a chic face-lift, spearheaded by Andre Balazs Properties and L.A.-based design firm Commune.

The new interiors were inspired by the spartan, modern architecture of the surrounding Claud Beelman-designed hotel and feature high-gloss magenta lacquer cabinetry, a forest-green marble floor and a glass, psychedelic-feeling mural depicting downtown's skyline by local design studio National Forest.

The gift-y merchandise includes leather clutches and totes from local handbag designers Clare Vivier and Alice Park, the Quiksilver x Standard bikini and board short collection, fragrances by A Perfume Organic, jewelry from A Peace Treaty, Bing Bang by Anna Sheffield and L.A.'s Smith by Zoe Chicco, sneakers and slip-on shoes from Keds and Toms and all manner of stylish knick-knacks (Lomography cameras, Urbanears headphones, Wool and the Gang knit kits, to name a few).

The Shop is at 550 South Flower (Flower at Sixth Street), and is open Monday through Saturday from 9 a.m  to 9 p.m. and Sunday from 11 a.m. to 7 p.m.

--Emili Vesilind

Photo: A display case for the Shop at the Standard hotel. Credit: The Standard.


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