G-Star, the tough, engineered jeans and contemporary collection loved by denim enthusiasts and Justin Bieber (Bieber’s wax figure was recently entered into Madame Tussauds wearing a red-and-black checked G-Star shirt, complete with the brand’s front pocket tag), is commemorating the 15th anniversary of its popular Elwood jeans, with a motorcyclist-inspired capsule collection.
The Elwood pant launched the label into denim fame in 1996 when head designer Pierre Morisset saw a rain-soaked motorcyclist wearing jeans that had been molded into his riding position by heat from the motorcycle’s cylinders and a mix of rain, sun and oil.
Photos, from top: Justin Bieber poses with his (G-Star-clad) wax model as it is unveiled at Madame Tussauds in central London. Credit: Carl Court / AFP/Getty Images. Pants, vest and shorts from the G-Star summer 2011 collection, Motor 5620/G-Star Raw. Credit: G-Star
G-StarG-Star RawMichael Mina XVINylonNylon GuysZac Efron
G-Star Raw hosted a supper party on the Strip for Zac Efron on Wednesday, celebrating the actor’s appearance on this month’s Nylon Guys cover.
Efron filled an entire table with his entourage, including his stylist, Jenny Ricker, at Michael Mina’s XIV restaurant, followed by a dance party attended by actors Brittany Snow, Christian Serratos, Ashley Tisdale, Taryn Manning and Hollywood hipsters Cory Kennedy and Brent Bolthouse (who also DJ'ed).
“I’m wearing G-Star jeans -- some kind of skinny, not sure which one” (3301 Sec in raw denim, $190), said Efron, who completed his look with a striped Marc Jacobs sweater worn over a G-Star T-shirt. "They're really cool."
“Zac likes stylish yet simple styles and never goes for trendy,” chimed Ricker. “He’s like the best of my clients, because he’ll never make a bad choice."
New York -- G-Star Raw's show at the Hammerstein Ballroom last night was a noticeable departure from past seasons in two ways.
The biggest difference was that although it was still heavy on its signature military-industrial-aviator aesthetic -- chunky leather and denim straps and holsters, flight suit flourishes, rivets and buckles on denim fabrics with all the give of Kevlar vests, for the first time I can remember, the label was hewing close to the prevailing trends seen elsewhere this season -- particularly the love affair with blue.
In addition to the nearly midnight blue of the raw denim, there were solid sky blue and baby blue men's suits, as well as blue women's dresses edged in white (one in particular stood out among the futuristic-looking garb as a piece that wouldn't look out of place on "Mad Men") and an intriguing blue fish (from where I was sitting it looked part whale, part piranha -- let's call it a "whaleranha") print on suits, skirts, handbags and even shoes.
There also seemed to be a lot more skin showing than in past seasons -- with a selection of skimpy denim bikini shorts and flirty dresses for the ladies and above-the-knee board shorts for the men.
But perhaps the most striking departure from past seasons was the finale, which, unlike past seasons, didn't end with the now expected surprise celebrity guest stepping out to recite a poem (last time around it was Benicio Del Toro, a few seasons ago it was Dennis Hopper).
Despite the optimistic vibe of the collections, it seems the belt-tightening of the recession isn't over quite yet.