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Category: Fred Segal

A boot-e-ful night at Fred Segal

Do I wear my Ugg boots to this Ugg event, or not?  I kinda don’t want to be the girl who shows up at the concert wearing the band’s T-shirt.  But it’s chilly in L.A. one night earlier this week, and the groovy Fred Segal Feet courtyard on Melrose is being turned into a chic outdoor venue.

So, boots snugly on, I arrive and spot the main attraction. Folks have gathered around a workshop from Fresh Pressed featuring Studio Number One’s artwork. Both have collaborated with Ugg Australia, creating a one-of-a-kind stencil to be screen-printed on boots. Very cool, because the person behind Studio Number One is Shepard Fairey---the artist who did the famous Barack Obama “Hope” posters.

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Check out Company of We's stylish brand of affordable menswear this weekend at Fred Segal Melrose

Company of We, fall 2009 Company of We is a youthful, fashion-forward menswear collection from New Yorkers Jayzel Samonte and Christopher Crawford.

The two men, both apparel industry veterans, wanted to incorporate progressive design and premium quality in a menswear line with moderate price points. Company of We launched in June with a collection of men's basics -- knits, woven shirts, trousers and blazers -- retailing from $65 to $125. 

On Saturday and Sunday, Samonte and Crawford are launching Company of We in Los Angeles with an in-store appearance at Fred Segal/Ron Robinson on Melrose Avenue. The designers will be giving out T-shirts and customizing blazers. You can also check out Company of We's winter looks including bomber jackets, peacoats, cashmere duffle coats and toggle coats starting at $298.

8118 Melrose Ave., Los Angeles. (323) 651-1935. 10 a.m. to 7 p.m. Saturday. Noon to 6 p.m. Sunday.  

-- Max Padilla

Photo: Company of We fall looks. Credit: Company of We

Beautyzzz pillow looks to make you prettier while you sleep

Beautyzzz image

Say goodbye to plain old sleep. Since most of us don’t get enough of the stuff as it is, we might as well make the minimal shut-eye we do get more effective.  No, it’s not a souped-up Ambien, it’s a pillowcase made from silk that works to boost the efficacy of the beauty products you slather on before bed, while also hydrating skin and hair -- not to mention, no more pillow case creases across the face from that scratchy cotton.

The Beautyzzz pillowcase claims to care for the natural condition of the skin and hair, balancing PH levels, promoting cell renewal and eliminating “bed head” through the amino acids found in the silk fabric, which mimic the amino acids in human skin.

At $47, I’d better see my eye bags decrease and my skin look more radiant. As for those pillowcase creases, simply not sleeping on your face could solve that for free.

The Beautyzzz pillowcase is sold at Fred Segal.

-- Melissa Magsaysay

Photo credit: Beautyzzz

First-ever Vans pop-up opens at Conveyor at Fred Segal Santa Monica

Vans opened its first pop-up store over the weekend at Conveyor at Fred Segal Santa Monica. Dubbed the Vault Shop at Conveyor, it will occupy the entire retail space until at least mid-January. It's being described as "the most complete collection of Vault by Vans found anywhere" and will serve up a deep bench of the brand’s higher-end, limited-edition product, including some re-releases of sold-out items and exclusive Vans x Conveyor collaborations.

The store opened on Friday with a showcase of shoes designed by artist Taka Hayashi, and we're promised additional featured guest artists (and an entirely new stock of product each month) along the way. Next up? A "Vans Comix" assortment featuring the artwork of R. Crumb, Rick Griffin and Robert Williams.

-- Adam Tschorn

Vans x R. Crumb Collaboration

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Photo: Through mid-January, Conveyor at Fred Segal Santa Monica has been remodeled into a Vans pop-up store, dubbed the Vault Shop at Conveyor, 420 Broadway, Santa Monica. Hours: 10 a.m. to 7 p.m. Monday through Saturday, and noon to 6 p.m. Sunday. Credit: Vans Inc.

Fashion's Night Out in L.A.

Segal_rage Details are trickling in about Fashion's Night Out in L.A. on Sept. 10. The global initiative--an effort to get people out shopping again--is being spearheaded by Vogue magazine Editor-in-Chief Anna Wintour, who will appear on "Late Show With David Letterman" this evening to discuss it.

In L.A., Ron Herman and the whole Fred Segal Melrose team will open the doors from 7 to 11 p.m. for special appearances by designers, stylists, photographers and artists. Chan Luu will showcase her newest wrap bracelets, Rory Beca will debut her fall "Willy Wonka"-themed collection, Paige Geller will demonstrate how to "destroy" your own jeans (love that), and Whitley Kros designers Sophia Coloma and Marissa Ribisi will teach shoppers how to perfect the oversized T-shirt look and introduce a limited-edition style only available that night. Cobrasnake will be snapping photos and selling T-shirts, while Nike designers are on hand to customize shoes and much more.

At Neiman Marcus in Beverly Hills, the vibe will be more NYC (Nathan's hot dogs and Factors New York cheesecake will be served). From 6 to 9 p.m., there will be a jazz band, runway shows, special gifts with purchase, and a trend presentation at 7 p.m. with Vogue West Coast editor Lisa Love.

"It's not about going out and spending $20,000 on a bag in a poor economy," Love said by phone this morning. "It's about supporting the industry even just by buying some perfume or a T-shirt. Because if people aren't supporting the industry, we're losing jobs."

More info to come when I get it, including details about the Toms/Trovata party.

--Booth Moore

Photo: Fred Segal Melrose will be at the center of Fashion's Night Out in Los Angeles. Credit: Iris Schneider/Los Angeles Times

Something special for mom: custom-engraved jewelry from Garland Collection

Mother’s Day is still about a month away, but it’s time to start brainstorming, especially if this year youmothers day gift garland collections want to go the extra mile for mom and get some dainty jewelry engraved. 

Garland Collection, the line that makes those adorable nameplate necklaces and ID bracelets engraved with initials of your choice, is having a Mother’s Day trunk show at Ron Robinson this Friday and Saturday, and taking special orders to have pieces engraved and back to you in time for Mother’s Day.

Garland will also debut a new “Estate Collection,” which includes statement necklaces of garnet, onyx and mLarge rose ID bracelet

Mom not the jewelry-wearing type?  Diptyque will be launching its Art of Body Care line at Apothia this weekend as well. Delve into the popular candle line’s decadent lotions, bath oils and body butters in scents such as orange blossom, iris, apricot and Turkish rose.

Friday, April 17, and Saturday, April 18
Garland Collection Trunk Show celebrating Mother's Day, noon-6 p.m.,and Diptyque Art of Body Care West Coast launch, 2-6 p.m. at Ron Robinson Fred Segal
8118 Melrose Ave.
Los Angeles, CA
(323) 651-0239

-- Melissa Magsaysay

Photos: Necklace from Garland Collection. Credit: Garland Collection

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Fred Segal and Lacoste to collaborate on limited-edition line

Rage_FredSegal_logo Legendary L.A. retailing brand Fred Segal and French sportswear label Lacoste are Rage_lacoste_logoteaming up for a capsule collection of polos, sweater vests and cardigans slated to roll out in September, according to a report at In a red, white and blue color scheme that evokes (though doesn't appear to quite match) the Fred Segal signage and made of cotton-cashmere blends, the Fred Segal for Lacoste collection has retail prices that are reported to run from $98 to $215 with pieces available online at, and at the Melrose and Santa Monica Fred Segal Center outposts.

Lacoste reps promised that additional details and photographs of key pieces would be available early next week. We'll post more details then.
-- Adam Tschorn


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