Local lifestyle brand Five Four has jumped on the subscription e-commerce bandwagon with Monday's launch of the Five Four Club, which, for $60 a month, promises to ship an assortment of its men's denim, footwear and sportswear -- with a retail value of up to $120 -- right to your home or office.
The Five Four crew says the sign-up process -- which includes an initial style survey -- won't take more than 60 seconds to complete, and points out that each monthly surprise package will switch up the merchandise mix to help round out the wardrobe.
It remains to be seen if Five Four can persuade guys to shell out $60 a month for a package of clothes -- free shipping and easy exchanges and returns aside -- but we're pretty sure they've done their homework. After all, the brand, which began back in 2002 as a business plan at USC by then students Dee Murthy and Andres Izquieta, is now carried in 500 bricks-and-mortar doors across the country, has a flagship store at Westfield Culver City, and has a bewilderingly diverse celebrity fan base that includes professional footballer Mark Sanchez, musician Jay Sean (who currently appears on the Five Four Club's home page) actor Zac Efron and suspender-wearing legend of the interview circuit Larry King.
-- Adam Tschorn
Photo: The landing page of Five Four's new subscription e-commerce service for men. Credit: Five Four.