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Category: Five Four Clothing

Five Four launches an online shopping club for men

Five Four Club
Local lifestyle brand Five Four has jumped on the subscription e-commerce bandwagon with Monday's launch of the Five Four Club, which, for $60 a month, promises to ship an assortment of its men's denim, footwear and sportswear -- with a retail value of up to $120 -- right to your home or office.

The Five Four crew says the sign-up process -- which includes an initial style survey -- won't take more than 60 seconds to complete, and points out that each monthly surprise package will switch up the merchandise mix to help round out the wardrobe.  

It remains to be seen if Five Four can persuade guys to shell out $60 a month for a package of clothes -- free shipping and easy exchanges and returns aside -- but we're pretty sure they've done their homework. After all, the brand, which began back in 2002 as a business plan at USC by then students Dee Murthy and Andres Izquieta, is now  carried in 500 bricks-and-mortar doors across the country, has a flagship store at Westfield Culver City, and has a bewilderingly diverse celebrity fan base that includes professional footballer Mark Sanchez, musician Jay Sean (who currently appears on the Five Four Club's home page) actor Zac Efron and suspender-wearing legend of the interview circuit Larry King. 

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Five Four X Movember: A handlebar (mustache) for each wrist

-- Adam Tschorn

Photo: The landing page of Five Four's new subscription e-commerce service for men. Credit: Five Four.

Five Four X Movember: A handlebar (mustache) for each wrist [Updated]

Five Four Movember

Los Angeles-based Five Four* is the latest label to jump on the Movember charity brandwagon. The fashion brand it will donate $10 from the sale of each $50 Movember Country Gentleman Red Plaid Buttondown to the cause, which raises money and awareness for men's health issues, including prostate cancer.

In addition to an interior tag touting the partnership (see photo above), the 100% cotton button-front shirt has stealth 'stache cuffs that are red plaid on the outside but unbutton to reveal a bangin' gold handlebar mustache embroidered on the black poplin contrast cuff lining of each sleeve.

The shirt is available now at the brand's bricks-and-mortar flagship store at Westfield Culver City, as well as online through the label's website.**

In addition to the Toms Shoes collaboration we told you about last week, this year's other wearable Movember-supporting merchandise will include Palmer Cash T-shirts, knit caps from Krochet Kids International, necklaces by Demitasse Jewelry and cuff links by Arbitrage.

If biking is your thing, then you should check out the Movember-themed, mustache-emblazoned cycling kit by Giordana, which for anyone keeping track, essentially means handlebar mustaches made for wearing while holding on to the handlebars.

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-- Adam Tschorn

Photos: Five Four Clothing will donate $10 to the Movember Foundation to fund prostate cancer research and awareness for each of the $50 shirts with stealth 'stache cuffs it sells. Credit: Five Four Clothing

[*Correction 10/25/11, 11:23 a.m.: An earlier version of this post referred to Five Four incorrectly as Five Four Clothing. ** Update: The stock of shirts at Five Four's e-commerce site has been replenished since our original post, so that link has been added.]

Wahoo's and Five Four launch co-branded taco menu

Rage_wahoos_Izquieta 
Nobody can deny that Los Angeles based Five Four Clothing -- with new stores sprouting like well-fertilized mushrooms, soon-to-launch accessories and footwear collections, and a book about to drop -- is on a roll these days.

But on a recent Thursday night it was all about the taco.

The Five Four team -- including co-CEOs Dee Murthy and Andres Izquieta, their celebrity friends (including professional football player Clay Matthews, linebacker for the Super Bowl XLV champion Green Bay Packers), employees and an impossible number of slender lady friends -- decamped to the Wahoo's Fish Tacos restaurant at Wilshire and Crescent Heights boulevards on the last day of March to celebrate the launch of a taco menu collaboration.

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