UPDATED: Coming next September: Fashion's Night Out, Part Deux

Grab that Nars eyeliner pencil and draw a big circle around Friday Sept.10*, 2010, in your Smythson fashion diary calendar, because that's the date for the sophomore engagement of Fashion's Night Out.

Last week, New York Mayor Michael R. Bloomberg, and representatives from Vogue magazine, the Council of Fashion Designers of America and NYC & Company, the city's marketing and tourism organization, announced that this fall's "get-out-the-shop" initiative/consumer confidence builder/retail mardi gras -- which included extended hours, special deals and in-store designer and celebrity appearances -- increased retail foot traffic some 50% across the five boroughs and would return next year.

More Fashion's Night Out in Los Angeles

Rock n' Republic is joining the festivities for Fashion's Night Out, the global initiative being spearheaded by Vogue magazine that is supposed to get us all out shopping again. (I'll believe it when I see it.)

For the event, Sept. 10 from 6 to 11 p.m., the *Robertson Boulevard boutique will be offering makeovers, giveaways and limited-edition leggings for sale with gunmetal studding ($178). CEO/creative director Michael Ball, never far from the center of attention, will be guest-DJing. The official Fashion's Night T-shirt will also be available at the store, with a portion of proceeds benefiting the National September 11 Memorial & Museum in New York.

For details, go to www.rockandrepublic.com. Don't bother going to the official Fashion's Night Out website because for some strange reason, Los Angeles didn't make the cut in the list of local events. I mean, really, doesn't Conde Nast have an intern who could fix that?

-- Booth Moore

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Photo: Rock n' Republic Fashion's Night Out limited-edition leggings. Credit: Rock n' Republic.

*An earlier version of this post gave the incorrect location for the event

Fashion's Night Out in L.A.

Details are trickling in about Fashion's Night Out in L.A. on Sept. 10. The global initiative--an effort to get people out shopping again--is being spearheaded by Vogue magazine Editor-in-Chief Anna Wintour, who will appear on "Late Show With David Letterman" this evening to discuss it.

In L.A., Ron Herman and the whole Fred Segal Melrose team will open the doors from 7 to 11 p.m. for special appearances by designers, stylists, photographers and artists. Chan Luu will showcase her newest wrap bracelets, Rory Beca will debut her fall "Willy Wonka"-themed collection, Paige Geller will demonstrate how to "destroy" your own jeans (love that), and Whitley Kros designers Sophia Coloma and Marissa Ribisi will teach shoppers how to perfect the oversized T-shirt look and introduce a limited-edition style only available that night. Cobrasnake will be snapping photos and selling T-shirts, while Nike designers are on hand to customize shoes and much more.

At Neiman Marcus in Beverly Hills, the vibe will be more NYC (Nathan's hot dogs and Factors New York cheesecake will be served). From 6 to 9 p.m., there will be a jazz band, runway shows, special gifts with purchase, and a trend presentation at 7 p.m. with Vogue West Coast editor Lisa Love.

"It's not about going out and spending $20,000 on a bag in a poor economy," Love said by phone this morning. "It's about supporting the industry even just by buying some perfume or a T-shirt. Because if people aren't supporting the industry, we're losing jobs."

More info to come when I get it, including details about the Toms/Trovata party.

--Booth Moore

Photo: Fred Segal Melrose will be at the center of Fashion's Night Out in Los Angeles. Credit: Iris Schneider/Los Angeles Times