For the Paris Fashion Week debut of his Band of Outsiders label, Scott Sternberg has decided to tweak the live presentation format by featuring a single model who will change into different looks from the spring 2013 men's collection over the course of a 60-hour stint in a Paris gallery window.
The "longest show ever" -- their words, not ours, but it seems logical -- is being streamed live through the label's website (and embedded below). It kicked off at 9:30 a.m. local time in Paris on Wednesday, and is scheduled to run until 9:30 p.m. on Friday, and is taking place in what Sternberg's press announcement describes as: "a small compartment built from cardboard boxes and wood planks adjacent to the window of an anonymous gallery in Paris," with the model visible through a window on the street.
The model will be on display (kind of like the folks who occupy the fish tank crash pad behind the front desk at the Standard Hotel in West Hollywood), from 9 a.m. to 9 p.m. local time, only leaving the compartment every 90 minutes to be photographed and to change into a different look from the runway collection.
Besides being a novel -- and no doubt buzz-generating -- way to present a collection, it suddenly makes every interminably long runway show we've ever sat through seem like a breeze by comparison.
-- Adam Tschorn
Photo: A model sits in the window of a Paris gallery as part of the 60-hour presentation of Band of Outsiders' spring 2013 menswear collection. Credit: Thomas Samson / AFP/Getty Images