Swatch synchronizes with the times
If you were a teenager in the 1980s, you probably wore a Swatch or two
or five. And since this decade's designers have been rehashing '80s
fashion trends (shoulder-padded blazers, baggy "boyfriend" jeans and
wide belts), the timing is right for the Swiss watchmaker to make its
resurgence.
Swatch, which made the late graffiti artist Keith Haring a household name, again looks to the street for its latest artistic collaboration this summer. The watchmaker enlisted New York's Billy the Artist and Matthew Langille, along with Europeans Ted Scapa and Grems, to channel the decade's mix of street and sleek for its Artist Collection, which debuted in 1985 and has featured work by Yoko Ono, Annie Leibovitz and Robert Altman.
Langille, 27, who also does T-shirt graphics for Marc Jacobs, drafted three designs for Swatch -- Snuggle Bunch, Floating Away and Germaholic -- featuring Haring-esque graphics, teddy bears and primary colors.
Langille says the funniest is the Germaholic "because I'm a bit of a hypochondriac. It's a hypochondriac germ screaming at the top of his lungs because he's surrounded by other germs and having a panic attack." Although the design looks retro, it suits our swine/avian flu pandemic times.
Of course, what made teenage girls able to stack Swatches on wrists like bangles was their price. And the watches are still affordable. The Artist Collection runs $55 to $95 and the timepieces are still made in Switzerland, same as a Rolex.
-- Max Padilla
'80s fashion icons who could like totally wear that again
Photo: Floating Away watch by Swatch. Credit: Swatch



It’s that time of year when the studios release all their big Oscar contenders, and the media scramble to see screenings. So far, I’ve seen two — “Revolutionary Road,” the darkly depressing tale of 1955 suburban nothingness with Leonardo DiCaprio and Kate Winslet, based on Richard Yates’ novel and directed by Sam Mendes; and “Frost/Nixon,” the screen adaptation of Peter Morgan’s play about the 1977 David Frost/Richard Nixon TV interviews, starring the incredible Frank Langella and Michael Sheen, and directed by Ron Howard.