SpiritHoods expands into swimwear
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L.A.-based SpiritHoods gained fame for faux fur headpieces meant to invoke the spirit and the look of animals such as bears, wolves and pandas. You know the ones: a hood with ears, and long side pieces ending in paws or pompoms.
Now, the company is exploring new territory with an expansion this summer into women’s swimwear and some new accessories.
The first offerings are two styles of bikinis -- the Leopard and the Zebra. There are no gimmicks, just tops and bottoms printed with leopard spots or zebra stripes. Tops and bottoms can be purchased separately for $49 each, so you can mix up the animals for your own creation.
The accessories include a silver feather pendant necklace for $69 and feather clips that can be attached to a SpiritHood for $29-$39.
The company’s expansion will continue this fall with capes, vests and faux fur jackets.
SpiritHood merchandise can be purchased on the company website and at 400 retailers worldwide, as well as in a pop-up shop through July 14 at Royal-T, 8910 Washington Blvd., Culver City.
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--Susan Denley