Mr. Porter, 'Suits' wheel out a bicycle promo built for two
If your daily commute across Los Angeles Wednesday (or Thursday) finds you crossing paths with a well-heeled, two-wheeled flash mob, it's not a crowd scene dream sequence being shot for a Pee-wee Herman movie, it's a cross-promotional awareness campaign between USA Network's legal drama "Suits" (which kicks off its second season June 14) and the men's luxury shopping site Mr. Porter.
Groups of identically clad gents -- decked out in gray Acne suits and white Converse sneakers -- are set to bicycle the streets of Los Angeles, San Francisco and Chicago on Wednesday and Thursday, handing out copies of the website's "Mr. Porter Post" publication along the way. For anyone unfamiliar with the show, the bicycle part of the equation is a nod to "Suits'" bike-riding, suit-wearing Mike Ross character (played by Patrick J. Adams).
The velo fellows kicked off the promotion Tuesday in New York City (where the TV show is set and Mr. Porter's U.S. offices are located) with the rolling panache mob taking to the streets and a fashion show of "Suits"-inspired looks curated by the Mr. Porter team on the High Line.
As part of the promotion, Mr. Porter has a dedicated "Suits and Style" web page that can be found here. As for the second season of "Suits," that can be found on your local USA Network channel starting Thursday at 10 p.m./9 Central.
-- Adam Tschorn
Photo: A publicity photograph shows the kind of suit-wearing, bike-riding spectacle that will wheeling about the streets of Los Angeles on Wednesday and Thursday as part of a joint awareness campaign between the TV show "Suits" and the men's shopping site Mr. Porter. Credit: Mr. Porter