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Morgan Spurlock's manly misfits celebrate 'Mansome'

May 10, 2012 |  4:55 pm

Mansome premiere photo

Things got pretty hairy at the Lexington Social Club in Hollywood on Wednesday night -- in a good way -- when documentary maker Morgan Spurlock and the men featured in his upcoming film "Mansome" decamped to the night spot to celebrate after the docu-comedy's West Coast premiere.

The movie (which we'll be discussing in greater depth in an upcoming Image section story) is a very tongue-in-bearded-cheek exploration of male identity in the post post-metrosexual era that has actors Jason Bateman and Will Arnett (both executive producers) serving as the through line for disparate discussions about male pattern baldness, beards and body image that focused on relatively unfamiliar faces and intercut with comedic commentary by the likes of Judd Apatow, Paul Rudd, Zach Galifianakis and uber-curmudgeon Adam Carolla. 

While none of them appeared to be in general circulation at Wednesday night's after party (we did, however, see Lance Bass, Verne Troyer and another one of the film's executive producers, Ben Silverman, in the house), Spurlock's cast of quirky characters was well represented, with competitive beardsman Jack Passion, preening peacock Ricky Manchanda, and Yordan Yordanov and Frank Brooksthe guys behind a punch line of a product developed to treat what we'll call sweaty groin syndrome.

When we interviewed Spurlock earlier in the day, we felt compelled to ask him about product placement (having seen his exploration of the issue in "The Greatest Movie Ever Sold"). In response to our question about whether that company -- or any other one -- had paid to put their grooming tools or products in "Mansome," his answer was unequivocal.

"No, nobody paid to put anything in the film," Spurlock told us. "But it's the kind of movie that makes total sense for product partnerships, so there will probably be some sponsors coming on board." 

Spurlock paused for a second as his trademark handlebar mustache began to frame a bemused grin. 

"Like the Art of Shaving, which is sponsoring the premiere," he added.

RELATED:

Ministry Q&A: Will Arnett, a very 'Mansome' fellow

Morgan Spurlock's lesson in 'branding'

Jack Passion leads with his beard

-- Adam Tschorn

Photo: From left, Yordan Yordanov, Jack Passion, director Morgan Spurlock, Ricky Manchanda and Frank Brooks at the "Mansome" premiere after party Wednesday hosted by theArt Of Shaving at Lexington Social Club. Credit: Michael Kovac/WireImage

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