A fresh approach to the T-shirt

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Is it really possible to do something new with the T-shirt? Something new in Southern California where a new T-shirt line seems to be born every hour? Cotton Citizen is one of those new lines and it emphasizes sophisticated dye and distress techniques usually associated only with premium denim. Late last year, a small selection of tees and tanks were “soft launched” at Ron Robinson at Fred Segal, and now the full collection is rolling out. Offerings include bamboo zip hoodies, maxi-dresses and a bevy of tee silhouettes. Prices range from $60 to $200. Cotton Citizen’s Adam Vanunu spent two years toying with high-end fabric, chemical and color combinations (percentages of red, yellow and blue) until satisfied. Read more about Cotton Citizen in Sunday’s Image section.

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