All The Rage

The Image staff muses on the culture of
keeping up appearances

« Previous Post | All The Rage Home | Next Post »

Gregory Parkinson launches new line at Anthropologie

April 6, 2012 |  8:00 am

Gregory Parkinson's collection at Anthropologie
Los Angeles-based designer Gregory Parkinson has launched a new line for Anthropologie named Gregory, with seven styles priced from $170 to $464, including a tie-dye maxi dress, shifts, blouses, miniskirts and a cardigan, all with Parkinson's signature eclectic color and print.

The silk-cotton pieces are soft, with a breezy ease that's made for the beach, but they can also be dressed up to go out to dinner. 

Gregory will retail exclusively at select Anthropologie stores as part of Made in Kind, a new platform for introducing designer collections at the chain. Parkinson will also create fall and holiday collections for the retailer.

Gregory collection
A lot of love went into the collection, Parkinson told me Tuesday when we met at the Anthropologie store in Beverly Hills to look at the pieces. In other words, though Gregory may be priced a little lower than his top line collection, he didn't sacrifice his love of textile and craft. And indeed, you do get the same "touched by human hands" feel from these clothes as you do from the rest of Parkinson's work. 

The pieces were produced in China, and Parkinson spent six weeks at the production facility outside Shanghai supervising the tie-dying and appliquéing. He was impressed by the quality of the workmanship that resulted (as was I), especially on a blue coat with 30 separate surface appliqués. 

"A lot of what I do with my main line is using found, vintage and recycled fabric," he said. "But in Shanghai, I was able to do things from the ground up."

And he had nothing but praise for Anthropologie and executive director of women's apparel Judy Collinson, late of Barneys New York, who has been a fairy godmother to so many designers. "I've known Judy for 16 years, so it wasn't just 'take the money and run,' " he said of the collaboration.

For the fall collection landing at Anthropologie in July, the designer will be introducing scarves. "It's so nice to see my collection in an environment like this," said Parkinson, who has been in the fashion business for nearly two decades. "In [high-end] boutiques, things can feel more precious. And that's not how I want my collection to be perceived."

Parkinson is certainly on the move. Next, he heads to Peru to work on knitwear for his spring runway collection. Then it's off to China again to work on fall and holiday for Anthropologie. While he's there, he's hoping to take his first trip to Tibet, where no doubt he will find lots of colorful inspiration.

The Gregory collection is available at select Anthropologie stores, including the Beverly Drive, Grove and Third Street Promenade locations.

-- Booth Moore

Photos of the Gregory Parkinson's Gregory collection from Anthropologie.

RELATED:

Gregory Parkinson's winning style

Fashion Diary: It's L.A. designers' time to shine

New York Fashion Week Fall 2012: Gregory Parkinson

Comments 

Advertisement










Video