Kate Spade traveling bus tour rolls into Los Angeles this weekend
What better way to spend a day than soaking up the sun and doing a little shopping? Kate Spade's traveling bus tour rolls into Los Angeles this weekend, March 2-4, with a Friday night concert by Brooklyn-based indie band the Vivian Girls and a pop-up shop that will be open in three locations.
It's all tied to the brand's spring marketing campaign, styled by Brad Goreski, whom Adam Tschorn wrote about in a story in Sunday's Image section.
The campaign features a fictitious girl band in a tour bus kitted out in a black-and-white "Japanese floral" print by the late Australian designer Florence Broadhurst. (As an aside, Broadhurst was a fascinating, flamboyant figure -- a musician, journalist, painter and wallpaper designer whose 1977 killing is still a mystery.)
Her print carries over into Kate Spade's flowery spring clothing, shoes and accessories, including scarves, totes, compacts and fedoras, and to special "tour merchandise" created for the Vivian Girls, who have already brought the campaign to life with live concerts in New York and Seattle, and will wrap up their fashionable road trip Friday night at the Grove in Los Angeles.
On Friday, the tour bus pop-up shop will be on the lawn at the Grove, 189 The Grove Drive, from 11 a.m. to 8 p.m., with a live concert by the Vivian Girls at 7 p.m.
Saturday, the bus stops in Venice at The Brig parking lot, 1515 Abbot Kinney Blvd., from 10 a.m. to 6 p.m.
And on Sunday, the Kate Spade traveling bus tour comes to an end in Santa Monica at 2740 Main St., between Hill Street and Ashland Avenue. For more info, go to www.katespade.com.
-- Booth Moore
Photo: Spring marketing campaign. Credit: Kate Spade